News

Part two of our study into Kiwi Christmas spending has been featured in Stuff.co.nz. This research harnessed Paymark transactional data—the largest transactional data ...

Perceptive's research into Christmas spending intentions has been featured in an article on The Register.

A big congratulations to our clients, Xero and Modibodi who have been named in Interbrand’s list of the top fifteen breakthrough brands across Australia and New Zealand ...

Sapien's Generation Z research with Pepsi Max has been featured on Stoppress. The work involved exploring how Kiwis aged between 18 and 24 years think, feel and behave ...

Perceptive's cyber security research with 2degrees has found its way into the NZ Herald. The article covers the rise in cyber incidents in 2020 due to the rise of remote ...

Perceptive's research analyst, Shabnam Ayrom, has had her co-written paper 'Effects of internal branding and brand-oriented leadership on work-related outcomes' ...

Perceptive helped NZ Marketing Magazine and Stoppress with insight and research as to how Kiwis are feeling about travel in the post COVID-19 climate.

Consumer insights from Perceptive’s COVID-19 Insights Tracker has been featured on Newshub's AM Show. Watch the latest interviews below with Perceptive's Managing ...

Inside the April issue of NZ Business Magazine, is a two-page interview with Perceptive's General Manager, Oliver Allen. The interview covers highlights our recent ...

Brand sentiment insights from Perceptive's COVID-19 tracker have been featured in Umbrellar's recent article: Changing stakes on 'back-to-business' for New Zealanders.