Fieldwork was conducted between Friday 22 October to Monday 26 October.
Fieldwork was deployed on Friday afternoon following the announcement of the governments protection framework and traffic light system.
Kiwi attitudes divided by the new protection plan
A polarised response to the traffic light system
Over half of New Zealanders (55%) indicated negativity towards the plan or suggested it needed improvement in certain areas. Meanwhile, over one-third (38%) gave a positive response to the plan.
This division is particularly evident in the most common responses:
|• ‘Too confusing and complex’ (27%)
• ‘A very poor idea/lacks execution’ (16%)
|• ‘A good idea/provides a clear understanding’ (25%)
• ‘It’s a practical response/the government is doing their best’ (17%)
Individual responsibilities are clear, despite confusion about the system itself
64% of Kiwis know what they need to do personally for the plan to succeed. However, only half of New Zealanders say they understand the system and how it will work.
Most New Zealanders believe the protection plan needs to be reassessed over time or changed to ensure fairness.
Over half (58%) say the plan needs improvement or alternative considerations to be completely fair when considering a traffic light level change.
One-quarter of New Zealanders (27%) suggest the plan will need to be reviewed depending on the vaccination rates over time. Others indicate that regional DHBs should be assessed individually (18%) or that level changes should be assessed at a nationwide vaccination level (13%).
New protection framework seen to benefit economy and local businesses at the expense of healthcare system and mental health.
Just under half of New Zealanders believe the plan will have a positive impact towards retail businesses (49%), hospitality businesses (47%) and our economy (46%).
However, there is an inclination that easing restrictions with Covid-19 cases present in the community will negatively affect our healthcare system (42%) and the mental health of New Zealanders (41%).
Little change in attitude since October 22 announcement
Emotions remain stable
New Zealanders’ emotions remain fairly unchanged since the last wave of tracking. As we take into consideration the new protection framework, time will tell how Kiwis will respond to framework and how emotions will change as a result.
Many New Zealanders still seeing the need for restrictions
Despite motivations to lift restrictions and return back to our ‘normal’, almost half of New Zealanders (47%) indicate they would feel uncomfortable seeing lockdown restrictions lifted if Covid-19 is in their community.
Protection framework gives slight confidence boost
The implementation of the protection framework is helping to improve the public’s decreased confidence in the New Zealand Government with those indicating ‘Yes, they are doing as much as they can’ rising to 43%, up from 35% on 15 October 2021.
- However, over half of New Zealanders (53%) still believe the New Zealand Government is not doing enough/could be doing more.
Kiwis expect a long wait to reach green
Two in five New Zealanders (43%) are confident Auckland will be able to move into the red level by December. However, the majority believe the level change will occur after the seasonal period (57%).
New Zealanders don’t think we’ll be enjoying the freedoms of the orange level any time soon—80% believe this will come in January at the earliest.
However, 64% believe we’ll return close to our new ‘normal’ (green level) after summer, while two-fifths (40%) suggest it will be by May 2022 or later.
The prospect of New Zealanders achieving the double dose vaccination is looking positive with 90% of single dose vaccinated respondents indicating they plan to get the second jab.
Communication around the wait time between doses has been strong with almost all (92%) single dose vaccinated respondents aware they only have to wait three weeks until the second jab. And 14% of those waiting to get their second jab will do it sooner than originally planned after hearing the announcement.
Number of vaccinated children growing
Fully vaccinated children aged 12-17 years are also gaining in number. Parents with children in this age bracket have reported a significant increase in the full vaccination of their children since it has been made available to them.
- 25 October 2021: (49%)
- 15 October 2021: (38%)
- 30 September 2021: (11%)
However, one in ten parents with children in this age bracket are not planning on vaccinating their children. With this figure unchanged, the vaccination increases we are seeing are among families who already intended to vaccinate their children and further work needs to be done to convert the remainder.
Business decision makers concerned about enforcing vaccine requirements
Business owners and decision makers are stuck between a rock and a hard place when it comes to the management of vaccination statuses and vaccine-related processes for their businesses.
Owners and decision makers for businesses will now have added responsibilities, with two-thirds (65%) being responsible for managing the vaccinations statuses of their employees and/or customers.
Half of whom (52%) are concerned that it is their responsibility to ensure all their staff are vaccinated and the repercussions if they choose not to be. They are also apprehensive about having to monitor the vaccine certificates of customers (43%), having limitations placed on their business if they choose not to implement the requirement of vaccine certificates (37%) and refusing service to the unvaccinated (34%).