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Perceptive expands market research, customer and brand experience capabilities and expertise with new Qualtrics partnership

Posted by Perceptive Team - 26 August, 2024

27 August 2024

Perceptive, Australasia’s leading technology-based customer insights agency, today announced a new partnership with Qualtrics, the leaders and creators of the experience management category. This will provide the agency’s clients direct access to the latest best-in-class market research and experience management technologies, services, and expertise to uncover trusted market, customer, and brand insights.

Through the partnership, which has seen the company join the global Qualtrics Partner Network, Perceptive will expand its abilities to help clients manage their market research, customer experience, and brand experience programs through a single end-to-end technology platform, optimised with expert programme support and consulting. 

Qualtrics and Perceptive logos on a gradient background

Perceptive will standardise its existing programs using Qualtrics as part of the partnership, helping to unlock operational efficiencies, advance industry expertise, and enable clients with direct access to the latest experience management capabilities and global market insights.

“Perceptive’s partnership with Qualtrics has been met with huge enthusiasm among our clients. It will take our industry capabilities to the next level to deliver more value and innovation to the 150+ clients we support, while unlocking significant efficiencies across our business,” said Dan Shaw, Managing Director, Perceptive.

“Qualtrics is at the centre of the experience management ecosystem, and key to this is our deep focus and investment to continually build and cultivate a community of trusted, expert partners - including Perceptive - that help organisations unlock significant value and drive meaningful innovation with experience management,” said Zoe Nicholson, Head of Ecosystems - Asia Pacific & Japan, Qualtrics.

 

About Perceptive

Perceptive, part of Clemenger Group, is Australasia’s leading technology-based customer insights agency. Perceptive provides research, insights and customer experience programmes to a organisations across Asia-Pacific, North America and Europe. www.perceptive.co.nz

 

About Qualtrics 

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees. With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle. To learn more, please visit qualtrics.com.

 

About Qualtrics Partner Network

Qualtrics Partner Network (QPN), the largest experience management ecosystem, includes over 200 Go-To-Market Partners and joint solutions with more than 275 Technology Partners. Leveraging the latest AI capabilities, Qualtrics and these partners are creating new offerings that create scale and a competitive advantage for customers.

Topics: Media Release


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