Ada

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Understand how New Zealanders spend their money.

Add a new layer to your customer understanding.

Gain a complete picture of your customers’ spending behaviour and make smarter, better-informed decisions about the way your operate with Ada.

Ada combines Paymark’s EFTPOS transaction data—the largest of its kind in New Zealand with over 1 billion transactions a year—with Perceptive’s data science and visualisation capabilities to create a powerful business intelligence tool.

Explore and analyse how your customers spend with your brand and in your category at large with Ada’s fully-visual, self-service dashboard, complete with multiple tabs and filters to drill into the data.

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With Ada you can:

Unlock category level insights

Gain a deeper understanding of your customers

Understand your retention and acquisition

Uncover the impact of customer loyalty

Gain regional insights

ada-icon_category-insights Unlock category level insights

Understand how your brand is performing overall within your wider category and subcategories.

ada-icon_customers Gain a deeper understanding of your customers

Learn how your customers interact with your brand and your competitors, from how frequently they shop, how much they spend when they visit, and what other brands are in their repertoire.

ada-icon_retention-acquisition Understand your retention and acquisition

Uncover how well you attract and retain customers. Also see the impact your media and marketing activity has on their spending and interaction with your brand.

ada-icon_loyalty Uncover the impact of customer loyalty

Understand how loyal customers are to your category and brand and how your marketing and promotions influence this.

ada-icon_regional Gain regional insights

See whether your brand is over or under performing in comparison to the rest of your category.

Why Ada?

Personalised to you

Each Ada dashboard is set up for your unique brand and category. We can apply and create a range of filters and bespoke tabs to your dashboard that are specific to your business needs.

Powered by Power BI

No cap on user logins and no charge per login. Our experts will provide you with training on how to use Ada to its fullest capabilities. There is also an option to add in bespoke analysis and reporting to your subscription.

Learn more

Ada FAQ

How does the setup process work?

Ada is customisable to your business, including categories and brands, time periods and can include your owned data sources, such as media spend. The setup is a collaborative process with your business as part of the onboarding.

What fees can I expect?

There is a one-time setup fee, then a set monthly price regardless of how many people need access. We don't charge by licence.

How many logins/users can I have?

Ada is accessed via PowerBI. You do not need an existing license to get access, it is all taken care of by Perceptive.

How much coverage does Ada's data have?

Paymark data covers 70 per cent of all in-store transactions in New Zealand and around 25 per cent of all online transactions. This coverage differs by category and is something we will work through during setup.

Where is Ada's team located if I have questions?

Just as Ada uses New Zealand data, we are a New Zealand-based team with local support. If you had any additional questions, please don't hesitate to get in touch.

How far back can I access my business reporting?

Ada's data goes back to 2019.

About Paymark.

Paymark is part of the Worldline brand and are New Zealand's leading payments innovator. At Paymark they design, build and deliver payment solutions that help Kiwi business succeed.

Whether you’re looking for in store, online or mobile payment solutions or powerful business insights, Paymark is here to help.

It's technology backed by experience.