ENHANCING ORGANISATIONS THROUGH MARKET RESEARCH

Our goal is to help our clients grow, build intelligent relationships, and deliver value for everyone we work with.

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ABOUT PERCEPTIVE RESEARCH

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Perceptive Research is a full service market research company. We service the market research and customer experience needs of over 300 clients throughout NZ, Australia, Hong Kong and Japan. Perceptive Research are the research partner of choice for some of Australasia's most successful organisations. Perceptive also work directly with 8 out of the top 10 advertising agencies in NZ to add horse power to their existing strategic planning teams.

Our team is made up of a multi-disciplined group of people. We are a pragmatic, well rounded group of people who genuinely get along, and have a huge amount of respect for each other. At the end of the day we are all about achieving incredible things together with our clients, and having a lot of fun doing it. We are a mix of qualitative and quantitative researchers, statisticians, brand strategists, marketing strategists, digital specialists and social research specialists.
FIND OUT MORE ABOUT WHAT WE DO
OUR AWARDS
westpac
Best New Business in
North Shore region.
 
fast 50
24th Fastest Growing
Business in NZ.
 
ernst young
Our Founder & CEO
named a finalist.
 
aut business
Perceptive Research
named a finalist

Perceptive Research have been providing extensive market research services to our businesses for several years now, and every single time they have exceeded our expectations."

MATTHEW CUMMINS - CUSTOMER STRATEGY MANAGER 
WESFARMERS INSURANCE, AUSTRALIA
 


"Perceptive Research did a great job uncovering what we needed to understand about our customers, then going about getting that information. The insights we gained were instrumental in driving the direction of MedRecruit to deliver at the highest level on what our customers really want." 

SAM HAZELDINE - MANAGING DIRECTOR 
MEDRECRUIT, NEW ZEALAND

OUR QUALITATIVE RESEARCH TEAM ALWAYS DELIVER THE INSIGHTS BELOW THE SURFACE

 OUR QUALITATIVE SKILL SET
If the need exists to understand underlying behaviours, (the hidden meanings behind why people behave the way they do, or will behave), then qualitative research is a great approach.

People are complex and contrary to belief they are not easy to stereotype. They can react very differently to one another in response to pretty much anything, and unless we understand their underlying feelings which we call "human truths" we are limited to what we don't know we don't know.

Extracting this information is only one element. Whether we are using focus groups, an in-depth interviews, or even online discussion boards the information we collect is only as good as the skills that the researcher has to get below the surface. 

At Perceptive Research we use several advanced techniques which draw on concepts originating in cognitive science. The most common which we will briefly share with you is called Unstructured Narrative. This is quite different to Story Telling which some researchers claim is cutting edge. A story implies a beginning and an end and unfortunately both of these parts are largely useless for the researcher. What we are really looking for is rich narrative, and preferably captured through peer to peer communication. Riddled inside this narrative are hidden insights which we refer to as "weak signals" which harbour evidence of what the person actually means by what they are saying. We then analyse these weak signals to create thematics that help us develop our research findings.

When it comes to methodologies, we tend to prefer the online environment. This is preferred for many practical reasons i.e. geographic freedom, ease of managing larger groups etc... But the core benefits are actually in the way we can interact with the group collectively, inter-personally, and most importantly we can foster and observe interpersonal interaction and experience sharing between the participants.
SPECIFIC SERVICES WE OFFER
 

OUR QUANTITATIVE RESEARCH DRIVES BUSINESS DECISIONS EVERY DAY FOR OUR CLIENTS

 OUR QUANTITATIVE SKILL SET
When decisions need to be made the information needs to be robust. To develop the right platform for making informed decisions we draw on our quantitative research experts to design and execute the most appropriate research to fit the situation.

Quantitative research is a science and an art form. Carefully developing questions, understanding intuitive scales to use, confirming sample sizes and standard error, and capturing the right information in the right way is all a very considered process. Questionnaire design is a simple process, if the planning has been done correctly upfront. We need to think about what we want the information to give us, what analysis techniques we will be using, and how many segmentation layers we will need to interrogate the information.

The analysis side of quantitative can be  quite involved - much to the delight of our researchers. Funnily enough this seldom has anything to do with the number of respondents in a study. For example, Perceptive have run large nationwide quantitative studies that require basic top line highlights, demographic segmentation, and a few cross tabulations. And then we also have run smaller targeted studies that require conjoint analysis, multivariate regression, factor analysis, MCA, cluster analysis, and a series of other statistical techniques. 

Perceptive's researchers are versed and experienced in all major methods of statistical analysis and have all of the relevant software to conduct these types of processes. Basically, we have ensured that we have the skills onboard to give you the information you need in any format you need it (without having to bore you with the details - even though secretly we would love too).

Our quantitative research skills are often put to use in our brand tracking and market segmentation services.
SPECIFIC SERVICES WE OFFER

COMMITTED TO HELPING YOU MANAGE YOUR CUSTOMERS EXPERIENCE

We develop solutions to help you improve your customer retention, loyalty and satisfaction.
 
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Customer Monitor was created by Perceptive Research in 2011, and has been providing real-time customer experience management software and solutions to some of Australasia's best brands.

The features of our solution include
  • Real time, cloud based dashboard reporting               
  • At risk customer notifications
  • Word of mouth marketing tools
  • NPS - Net Promoter Score© tracking
  • Simple integration with your CRM systems
  • Text analytics and easy reporting tools
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OUR CLIENTS
trade me
Being such a dominant player in the market, Trade Me often have to create their own observations around online shopping behaviour. Perceptive help the Trade Me team understand these behaviours and continue to track the brand’s performance across their key markets.
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massey university
As a leading NZ university Massey have a diverse range of research requirements that has seen Perceptive work closely with their teams across a broad spectrum of exciting projects. Outside of this the two companies also work in partnership across other initiatives and collaborative projects.
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turners growers
Perceptive continue to work closely with Turners & Growers across a range of projects, helping them to remain a market leader and innovator within the fresh produce category. This work includes expanding and evolving their brand portfolio in the competitive world of FMCG.
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orcon
Perceptive and Orcon share a close relationship.  We look after their market segmentation, brand tracking and customer experience programme.  Orcon are excellent at applying research and actioning insights through their marketing, product and service strategies to consumers.
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index
 
Being a government organisation that is always looking to innovate and increase stakeholder engagement, Perceptive works with the the Ministry of Justice to ensure it comprehensively understands its core audience and stakeholder base. We continue to work with them across their broad range of roles and responsibilities throughout New Zealand.
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kiwi bank
Kiwibank approached Perceptive as they wanted to know what made New Zealand businesses tick.  We developed a market segmentation which has been the foundation from which we now continue to work with their team in developing insight led marketing, product and service offerings.
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CONTACT US TO HAVE A CONVERSATION ABOUT YOUR RESEARCH NEEDS

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