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Perceptive Team - 26 May 2023

Why you should care about digital consumer behaviour

Customer Insights

Shopper Research

Digital consumer behaviour is one of the most important metrics that any modern marketer can measure—but we’ve noticed that people are often getting overwhelmed by the sheer number of tools and metrics out there. After all, everyone claims their...
Perceptive Team - 15 December 2020

Christmas spending intentions highlight two faces of the pandemic

Market Insights

Customer Insights

Shopper Research

Christmas has always been an important time of year for Kiwi consumers—and the businesses they buy from. However, 2020 has seen the mindset and behaviour of many New Zealanders shift. Over the last nine months, nesting has come to the fore as people...

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