Perceptive Team - 03 December 2025
Like many industries, insights and market research has undergone significant change in the last thirty years. As new technologies have come online, we’ve been able to fine tune processes, speed up data gathering and analysis, and ultimately, probe...
Perceptive Team - 26 November 2025
Since large language models (LLMs) exploded onto the scene in 2022, we’ve seen a steady shift in how consumers are researching brands and products online. According to a report from Yext, nearly two-thirds (62%) of consumers trust AI to guide brand...