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Perceptive Team - 18 February 2026

How faster, smarter market research is changing the insights industry

Market Insights

Trends

Like many industries, insights and market research has undergone significant change in the last thirty years. As new technologies have come online, we’ve been able to fine tune processes, speed up data gathering and analysis, and ultimately, probe...
Perceptive Team - 09 February 2026

Gen Z consumer behaviour and how buying differs between generations

Market Insights

Trends

As marketing and brand strategies increasingly shift online to engage digitally led younger audiences, brands can’t afford to lose relevance with older, less digitally driven segments. Success lies in recognising – and strategically responding to –...
Perceptive Team - 21 January 2026

Why Voice of Customer matters more with the rise of generative search

Voice of Customer

Trends

Since large language models (LLMs) exploded onto the scene in 2022, we’ve seen a steady shift in how consumers are researching brands and products online. According to a report from Yext, nearly two-thirds (62%) of consumers trust AI to guide brand...

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