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Perceptive blog | Marketing Automation

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Perceptive Team - 07 March 2023

How AI, machine learning and data modelling build resilient businesses

Marketing Automation

It’s well known that AI, machine learning and data modelling are helping businesses become more cost effective, increasing productivity, and freeing up employee time to focus on innovation, creative problem solving and customer experience. However,...
Perceptive Team - 07 March 2023

Customer experience in the age of martech

Marketing Automation

The last decade has seen marketing technology (martech) progress in leaps and bounds. While this technology is helping businesses to refine their customer experiences, it’s also pushed CX into new territory, lifted customer expectations and...
Perceptive Team - 07 March 2023

What it takes to be a technology leading business

Marketing Automation

New research has found technology leaders in the business world doubled down on their tech investments during the pandemic to great success. They are growing five times faster than technology laggards. What is it these companies are doing...
Perceptive Team - 07 March 2023

Technology adoption in 2023: What are businesses investing in?

Marketing Automation

Digital transformation, martech, cloud computing, IoT: these words are rapidly becoming part of the everyday business vernacular. With the pandemic accelerating the rate of digitisation, digital adoption and transformation by as much as six years,...
Perceptive Team - 13 August 2019

The beauty of customer experience automation

Customer Experience

Marketing Automation

It's no secret that improving your customer experience is key to business growth. Enhancing the experience your customers have with your business means customers are more likely to return and recommend you to others, which in turn boosts your sales...

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