Perceptive blog | Customer Insights
Perceptive Team - 17 January 2023
Brand health is a broad measure to track. A holistic view of brand health is made up of qualitative and quantitative brand health metrics that would challenge even the most attentive brand manager. However, if you learn the KPIs that matter and...
Perceptive Team - 20 April 2021
Having the ability to accurately measure your brand’s share of wallet can be a huge asset in optimising your marketing and promotional strategies. Share of wallet is the amount an individual customer spends with your brand compared to the amount...
Perceptive Team - 23 March 2021
There’s no one way to build out a customer profile. Today, businesses can draw on a variety of data sources to create an in-depth picture of their customers—from who they are and what they need and want to what they think and feel, and how they...
Perceptive Team - 10 March 2021
What is business intelligence? Intelligence is the ability to acquire and apply knowledge. Business intelligence follows this same definition but in a commercial context. And while acquiring knowledge and putting it to use is simple in theory, the...
Perceptive Team - 10 March 2021
Know your customer. It has become a mantra for marketers around the world. To be competitive in today’s marketplace, businesses need to stay relevant and understand the needs of their customers. And what better way to plump the depths of customer...
Perceptive Team - 04 February 2021
This research was featured in Stuff.co.nz in 4 February 2021. Read the write up here. Last year, Perceptive surveyed 1000 New Zealanders about their Christmas spending intentions. Did we plan to spend less or more? What would we buy? Would we...
Perceptive Team - 15 December 2020
Christmas has always been an important time of year for Kiwi consumers—and the businesses they buy from. However, 2020 has seen the mindset and behaviour of many New Zealanders shift. Over the last nine months, nesting has come to the fore as people...
Perceptive Team - 27 February 2020
Developing a customer journey map means you can understand the journey your customers take when interacting with your brand, identify the gaps in your offering and, most importantly, know what’s working well and what isn’t. Do you need a customer...
Perceptive Team - 30 October 2019
Businesses are ‘communicating’ but they aren’t talking. They’re sending out updates and blogs and emails and endless, endless social media messages, but they aren’t having a two-way conversation. They’re speaking, but aren’t listening, and worse,...
Perceptive Team - 08 July 2019
Many companies find that 80 per cent of their revenue comes from 20 per cent of their customers—but what does this ‘20 per cent’ look like, and more importantly, how can you segment out these valuable customers in your own business? Read more: How...
