Perceptive Team - 23 April 2024
Leading and managing people is a tough game in the world of business today. In the wake of declining workplace well-being and mental health, companies are struggling to address a number of issues that detract from employee engagement. A 2024 study...
Perceptive Team - 18 March 2024
Only 23 per cent of the world's workforce feel engaged with their work. While this percentage has increased over the last decade, the number is still alarmingly low, especially when compared to the employee engagement of best-practice organisations,...
Perceptive Team - 24 January 2024
Today’s marketers are operating in a volatile market. Consumer expectations are changing, markets evolving, customer channels continue to fragment, and now in 2024, budgets are being scaled back. To add to this scenario, there’s a constant need for...
Perceptive Team - 13 September 2023
Having a happy and engaged workforce willing to put in the hard yards over the long term will help build and raise your customer satisfaction levels. It’s no surprise that CX industry leaders motivate employees to do their best to live up to the...
Perceptive Team - 12 July 2023
ROI, engagement rate and conversion rate: these are three of the most commonly used metrics used to assess marketing effectiveness and performance. So much so, in 2016 Deliotte found that CMOs rely on these three metrics above all others to measure...
Perceptive Team - 20 February 2023
When transitioning to become a customer centric business, your business will encounter many challenges. Having a solid change management strategy will prevent many mishaps from becoming bigger issues. Here are seven things to bear in mind when...
Perceptive Team - 17 January 2023
Brand health is a broad measure to track. A holistic view of brand health is made up of qualitative and quantitative brand health metrics that would challenge even the most attentive brand manager. However, if you learn the KPIs that matter and...
Perceptive Team - 18 October 2022
If you’re looking to take your brand tracking up a notch or three, consider combining it with customer segmentation and data science. Working together, these three aspects of brand, audience and data analysis can provide a precise and granular road...
Perceptive Team - 02 May 2022
Monitoring the competition is more than simply keeping tabs on what your competitors are offering. Running brand tracking that compares your brand to the key movers and shakers in your market is not only good business but also a matter of keeping up...
Perceptive Team - 26 April 2022
The best brand health metrics are those relevant to your business. With that in mind, here are the most common metrics we track along with the ones that ambitious brands should know. 1. Funnel metrics: awareness, consideration, preference Awareness,...