Perceptive blog | Market Insights
Perceptive Team - 11 December 2025
At the end of 2025, Perceptive ran the NZ Consumer Trends Survey with over 500 consumers from across New Zealand. In the survey, we asked respondents about their buying behaviours across a range of categories and explored how these behaviours...
Perceptive Team - 03 December 2025
Like many industries, insights and market research has undergone significant change in the last thirty years. As new technologies have come online, we’ve been able to fine tune processes, speed up data gathering and analysis, and ultimately, probe...
Perceptive Team - 01 December 2025
Have you got the NPS edge or are you falling behind your peers in the insurance industry? As part of our latest round of NPS benchmarking for the insurance industry, we asked customers why they gave the score they did and analysed their responses to...
Perceptive Team - 07 June 2023
A recent Perceptive study has found that over half (55%) of Australian general insurance consumers are considering moving to another provider. “While providers risk losing market share as customers search for a better offer, there’s a major...
Perceptive Team - 15 September 2021
Marketing has changed—and we're the ones changing it. As consumers focus more and more on online purchases and, more recently, with Covid-19 causing a surge in the uptake of eCommerce, organisations are fast pivoting their traditional and digital...
Perceptive Team - 04 February 2021
This research was featured in Stuff.co.nz in 4 February 2021. Read the write up here. Last year, Perceptive surveyed 1000 New Zealanders about their Christmas spending intentions. Did we plan to spend less or more? What would we buy? Would we...
Perceptive Team - 15 December 2020
Christmas has always been an important time of year for Kiwi consumers—and the businesses they buy from. However, 2020 has seen the mindset and behaviour of many New Zealanders shift. Over the last nine months, nesting has come to the fore as people...
Perceptive Team - 16 September 2019
Good market insights do more than provide you a measure on how you’re tracking in terms of your business’ performance. They also help you to focus on what's working in your marketing—and what isn't. If you’re not using market insights, here’s what...
Perceptive Team - 12 November 2018
Ever wondered which industry people are recommending the most? Based on the latest figures from our own NPS benchmarks reports for 2018, we’ve looked at the top Net Promoter Score industries in Australia. The 3 top performing industries in Australia...
Perceptive Team - 12 October 2018
Wondering if your telecommunications business's Net Promoter Score is up to standard? See below for your industry's benchmarks. Looking for more general information? Check out our blog on What is a good NPS score. Telecommunications NPS score bands*...
