Perceptive Team - 24 September 2014
When we are taking the role of a customer, it is easy for us to perceive the value of a customer experience. However, if you are an entrepreneur, business owner or marketing manager and need to invest a significant amount of capital; you may also...
Perceptive Team - 11 September 2014
Customer Experience Management (CEM) should be seen as a philosophy that allows us to create a point of difference for our customers, as well as being profitable. Making sure your customers have a good experience is a shared responsibility for your...