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Perceptive blog | Trends

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Perceptive Team - 11 December 2025

Gen Z consumer behaviour and how buying differs between generations

Market Insights

Trends

At the end of 2025, Perceptive ran the NZ Consumer Trends Survey with over 500 consumers from across New Zealand. In the survey, we asked respondents about their buying behaviours across a range of categories and explored how these behaviours...
Perceptive Team - 03 December 2025

How faster, smarter market research is changing the insights industry

Market Insights

Trends

Like many industries, insights and market research has undergone significant change in the last thirty years. As new technologies have come online, we’ve been able to fine tune processes, speed up data gathering and analysis, and ultimately, probe...
Perceptive Team - 26 November 2025

Why Voice of Customer matters more with the rise of generative search

Voice of Customer

Trends

Since large language models (LLMs) exploded onto the scene in 2022, we’ve seen a steady shift in how consumers are researching brands and products online. According to a report from Yext, nearly two-thirds (62%) of consumers trust AI to guide brand...

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