Perceptive Team - 14 July 2016
There are numerous ways to determine whether your brand is healthy or not. We’ve taken you through a standard brand funnel, now it’s time to challenge your brand with these lighting-round questions. To know if your brand is strong enough to...
Perceptive Team - 27 June 2016
When you want to determine brand health there are several ways to go about it. Here, we’ll go through a list of important questions you need to ask to get closer to creating a strong brand. These questions will help you form an idea of what your...
Perceptive Team - 22 June 2016
The word on the street is true. You can’t control your brand fully. In today’s day and age, your brand lives in the hearts and minds of your target audience. So what can you do to improve it? Here are eight tips you can use to improve your overall...
Perceptive Team - 20 June 2016
Measuring your brand health is not only a good idea, it's essential for understanding how your brand is performing. Moreover, with the right metrics and tracking programme in place, a regular brand check-in can help you assess the impact of your...
Perceptive Team - 20 April 2016
Whether you're looking to strengthen your digital marketing strategies for customer acquisition or for your overall business goals, these five strategies are essential for acquiring new customers if you're operating in the financial services...
Perceptive Team - 04 April 2016
As the online marketplace continues to produce more vendor options, truly successful companies will differentiate themselves by providing superb customer experiences online. Buyers are relying less on salespeople to provide them with information and...
Perceptive Team - 17 February 2016
As a business leader you can use certain tactics in meetings and brainstorms to get the best results and get those creative juices flowing. They will also improve your company culture and customer experience. More often than not, the two go hand in...
Perceptive Team - 23 September 2015
Managing change within an organisation is no easy task. From managing employee expectations and emotions to implementing new processes and ways of thinking, there are many hurdles to navigate and overcome. Unfortunately, the reality is that many...
Perceptive Team - 21 September 2015
When it comes to making changes in your workplace, it pays to do it right. Get started on the right foot by ensuring you don't miss out on these three often-overlooked change management techniques. Free guide: Change management: how to become a...
Perceptive Team - 14 September 2015
What does successful change management look like? We couldn’t write about change management without referring to Dr. John Kotter, the famous Harvard Business School professor. Quoting Dr. Kotter's 8-Step Process for Leading Change, there are eight...