Perceptive blog | Brand Health
Perceptive Team - 08 January 2025
We often talk about customer experience (CX) in isolation, but it’s important to understand that customer experience and brand are two sides of the same coin. Each one influences the other, from the expectations consumers have to how they perceive...
Perceptive Team - 24 January 2024
Today’s marketers are operating in a volatile market. Consumer expectations are changing, markets evolving, customer channels continue to fragment, and now in 2024, budgets are being scaled back. To add to this scenario, there’s a constant need for...
Perceptive Team - 12 July 2023
ROI, engagement rate and conversion rate: these are three of the most commonly used metrics used to assess marketing effectiveness and performance. So much so, in 2016 Deliotte found that CMOs rely on these three metrics above all others to measure...
Perceptive Team - 17 January 2023
Brand health is a broad measure to track. A holistic view of brand health is made up of qualitative and quantitative brand health metrics that would challenge even the most attentive brand manager. However, if you learn the KPIs that matter and...
Perceptive Team - 18 October 2022
If you’re looking to take your brand tracking up a notch or three, consider combining it with customer segmentation and data science. Working together, these three aspects of brand, audience and data analysis can provide a precise and granular road...
Perceptive Team - 02 May 2022
Monitoring the competition is more than simply keeping tabs on what your competitors are offering. Running brand tracking that compares your brand to the key movers and shakers in your market is not only good business but also a matter of keeping up...
Perceptive Team - 26 April 2022
The best brand health metrics are those relevant to your business. With that in mind, here are the most common metrics we track along with the ones that ambitious brands should know. 1. Funnel metrics: awareness, consideration, preference Awareness,...
Perceptive Team - 18 April 2022
Brand attributes are a vital component to brand health. Understanding them helps you hero the features of your brand customers are drawn to, and ultimately make them choose you over a competitor. If you’re new to brand attributes, here’s a 101 on...
Perceptive Team - 11 April 2022
Brand personality is a critical component of any business’s brand health. They can distinguish your brand from your competition, drive word of mouth, customer loyalty, and cement your business in the heart and mind of consumers. They are also...
Perceptive Team - 04 April 2022
There are a lot of ways a business can reap rewards from brand tracking, but certain brand tracking errors can leave you with insights that are meaningless to your business and its strategic objectives. To make sure you get the most out of your...
