Perceptive Team - 13 March 2018
In our increasingly over-saturated business environment, the main challenge companies have is cutting through the marketing maelstrom. We're here to provide a few timely answers. The lay of the land has changed Today, brands must be online for one...
Perceptive Team - 28 February 2018
What's the difference between paid, owned and earned media? If you're new to marketing, it's important to understand the different types of media a business can use, how they impact each other, and most of all, how to effectively leverage each kind....
Perceptive Team - 26 February 2018
Net Promoter Score (NPS) is a supremely useful tool—in more ways than one. Not only can it tell you the likelihood of gaining repeat business, it can also serve to gauge the overall health of your business. What NPS reveals about your business...
Perceptive Team - 08 November 2017
Word of mouth (WOM) is what people are saying about your brand, both on social media and in the offline world. WOM marketing is seen as the authentic and extremely influential promotion of your brand amongst peers—and it's a total game changer. For...
Perceptive Team - 14 September 2017
When wanting to boost your brand profile, it can pay to be creative. Here are three ways that can have a big impact on how your brand is viewed by your customers. Read more: How to track, measure and improve your brand health, our free online guide....
Perceptive Team - 20 March 2017
When you’re measuring marketing return on investment, the decision of what to measure should be set during the strategic planning process, before finishing the final marketing plan. If you prioritise what to measure, you are able to build in the...
Perceptive Team - 28 November 2016
The key challenge for businesses today is delivering more revenue growth, which is what most CMOs or marketing executives are struggling with on a continuous basis. So how can you ensure you are growing your revenue, in an intelligent and...
Perceptive Team - 07 November 2016
In order to grow and transform your business, you need to focus on perfecting the customer experience. When your customers feel valued, and their experience with your business is a straightforward and smooth one, you will see an increase in retained...
Perceptive Team - 31 October 2016
If you’re looking to develop your business strategy or solve a tricky business issue, a little creativity can go a long way. Creative frameworks can be used to innovate new products, services, and processes— anything that needs to be improved....
Perceptive Team - 17 October 2016
If you're a marketer or owner of small to medium business, it's likely you've had to manage a small marketing budget at some point in the business's lifetime. Perhaps you're navigating this right now. While you might not have the kind of budget like...