Perceptive blog | Brand Health (2)
Perceptive Team - 28 March 2022
Not sure brand health tracking is for you? If you’re a growing business looking to scale, here are six signs to help you decide if you need a brand tracking programme. 1. You don’t know how aware people are of your brand Brand tracking can help you...
Perceptive Team - 23 March 2022
Short of new leads and tracking your sales, it can be difficult to understand how effective your brand’s marketing activity is at not only building general awareness but also influencing customers’ path-to-purchase. Proving the worth and return of...
Perceptive Team - 07 March 2022
Undergoing a complete brand health check is like any other health check you would undertake; much like when you go to the doctors and have to complete several tests to determine where it hurts, or why. There are usually multiple layers to examine,...
Perceptive Team - 24 June 2019
People don’t like change. Ask any food brand that has adjusted a much-loved recipe, or a retailer that has stopped stocking a certain product, or a professional services business that has had to say goodbye to a popular staff member. Customers like...
Perceptive Team - 18 June 2019
Brand funnels are a cornerstone of effective business strategy and a key part of an overall business health checkup. There are multiple layers to examine and doing so can reveal underlying challenges and opportunities for a brand that is trying to...
Perceptive Team - 28 February 2018
What's the difference between paid, owned and earned media? If you're new to marketing, it's important to understand the different types of media a business can use, how they impact each other, and most of all, how to effectively leverage each kind....
Perceptive Team - 26 February 2018
Net Promoter Score (NPS) is a supremely useful tool—in more ways than one. Not only can it tell you the likelihood of gaining repeat business, it can also serve to gauge the overall health of your business. What NPS reveals about your business...
Perceptive Team - 08 November 2017
Word of mouth (WOM) is what people are saying about your brand, both on social media and in the offline world. WOM marketing is seen as the authentic and extremely influential promotion of your brand amongst peers—and it's a total game changer. For...
Perceptive Team - 14 September 2017
If you want to boost your brand profile, it can pay to be creative. Here are three strategies that can have a big impact on how your brand is viewed by your customers. Read more: How to track, measure and improve your brand health, our free online...
Perceptive Team - 20 March 2017
When you’re measuring marketing return on investment, the decision of what to measure should be set during the strategic planning process, before finishing the final marketing plan. If you prioritise what to measure, you are able to build in the...
