Perceptive blog | Customer Experience
Perceptive Team - 08 December 2025
When it comes to thinking about “brand”, it’s common to think of it as a singular identity. Even the Business Dictionary defines brand as “a name, term, design, symbol or any other feature that distinguishes one seller's goods or service from those...
Perceptive Team - 03 September 2025
When we’re talking about employee engagement, we’re referring to what keeps people happy at work, continually motivated and staying with a company, through thick and thin. Motivation is that crucial factor that keeps people passionate about their...
Perceptive Team - 09 January 2025
In this blog, we're focusing on best practice customer experience (CX) and how the most successful financial services businesses get it right. At the end of this post we’ll give you some pointers on how to overcome your customer experience...
Perceptive Team - 08 January 2025
We often talk about customer experience (CX) in isolation, but it’s important to understand that customer experience and brand are two sides of the same coin. Each one influences the other, from the expectations consumers have to how they perceive...
Perceptive Team - 09 April 2024
Are you going through lots of effort to send your surveys out (or are you smart enough to have an expert do it for you?), then get excited when you get the results back, only to see that you actually don’t have many responses at all? Customers...
Perceptive Team - 08 November 2023
With many financial services companies facing customer loyalty issues, a major challenge is trying to retain fickle customers who are always looking for the best deal. Here we'll go through how you can create a solid customer experience map to help...
Perceptive Team - 31 July 2023
Adopting design thinking (DT) strategies can help you innovate in your business and processes, develop new products and develop a positive culture, where customers are always at the centre. This will boost not only your customer retention, but also...
Perceptive Team - 04 July 2023
Due to digital disruption, customer loyalty has been an issue for companies, despite their efforts to retain them best they can. Today, we are able to continuously evaluate new products and providers and really, we’re consumers round the clock, non...
Perceptive Team - 09 May 2023
Every business needs new customers in order to grow, but it would be simply bad business sense to ignore an existing source of revenue, especially if it's profitable, and right in front of you. So how do you keep your profitable customers coming...
Perceptive Team - 01 March 2023
You may know what your Net Promoter Score (NPS) is, but do you know if it's enough? Below you’ll learn how to tell if you have a ‘good’ NPS, along with strategies for improving for your NPS and ways to leverage NPS to grow your business. Contents...
