Perceptive blog | Customer Experience (4)
Perceptive Team - 07 April 2019
Your Net Promoter Score (NPS) can assist with nearly every part of your business, from experience through to retention and loyalty. However, it's also a powerful tool for helping you uncover key customer needs at different stages in their buying...
Perceptive Team - 07 May 2018
If you conduct regular Net Promoter Score (NPS) surveys to get customer feedback, gauge sentiment, brand health and likelihood for repeat business, chances are you’ll know who your most valuable customers are. These are the customers who give you a...
Perceptive Team - 19 March 2018
Uncovering the reasons for a low NPS score is a priority for many businesses this year—but it’s often not as complicated a reason as they may think. Chances are, the problem will be one of these four common issues. Customer service Customers want to...
Perceptive Team - 07 March 2018
When your goal is business growth, what influences your business strategy? What knowledge would make the biggest impact on how you operate today? Having the correct insights to develop your strategy is often what key decision makers need to make the...
Perceptive Team - 17 January 2018
When it comes to improving the overall customer experience for your brand (and subsequently your profitability and ROI in the long term), you'll want to start by understanding your customers first. Gathering and analysing your customer feedback—for...
Perceptive Team - 24 October 2017
Most experiences customers have with brands today take place online. Subsequently, customer service and the customer experience management has, as a whole, shifted to the owners of these channels—the marketing department. This has created a whole...
Perceptive Team - 09 October 2017
Every company has its own unique set of customer misbehaviours—but there are a few consistent problem-causers across every industry. Here's how to spot yours, and what you can do once you've uncovered them. What is customer misbehaviour? Customer...
Perceptive Team - 24 July 2017
New business is the food of a growing company; but your customer retention rate is oxygen. You can live a little while without new business, but you'll quickly suffocate without oxygen.If you want to grow, improve and ultimately retain your current...
Perceptive Team - 17 July 2017
To increase your customer retention for your business, it pays to be creative. Here are three customer retention tactics that you might not have thought of that have a big impact on your customers. Read more: The Customer Retention Playbook 1. Boost...
Perceptive Team - 14 July 2017
“Sustaining an audience is hard,” Bruce Springsteen once said. “It demands a consistency of thought, of purpose, and of action over a long period of time.” He was talking about his route to music stardom, yet his words are just as applicable to the...
