Perceptive Team - 19 September 2012
When thinking about the relationship between customers and ethics, you have to ask yourself, “Can an organisation really influence customers with the way that it conducts its business?’’. Influence does not mean attempting to coerce a customer into...
Perceptive Team - 11 June 2012
Customer lifetime value is the net value of the expected revenue of the average customer for your company – their ‘lifetime’ with your company. Each customer has the potential for repeat business and average spending level per transaction. Chances...