Perceptive blog
Perceptive Team - 07 March 2023
The last decade has seen marketing technology (martech) progress in leaps and bounds. While this technology is helping businesses to refine their customer experiences, it’s also pushed CX into new territory, lifted customer expectations and...
Perceptive Team - 07 March 2023
New research has found technology leaders in the business world doubled down on their tech investments during the pandemic to great success. They are growing five times faster than technology laggards. What is it these companies are doing...
Perceptive Team - 07 March 2023
Digital transformation, martech, cloud computing, IoT: these words are rapidly becoming part of the everyday business vernacular. With the pandemic accelerating the rate of digitisation, digital adoption and transformation by as much as six years,...
Perceptive Team - 18 October 2022
If you’re looking to take your brand tracking up a notch or three, consider combining it with customer segmentation and data science. Working together, these three aspects of brand, audience and data analysis can provide a precise and granular road...
Perceptive Team - 27 September 2022
As its name suggests, psychographic segmentation is a form of segmentation that groups consumers and/or customers according to various psychological factors. Unlike demographic, geographic or behavioural segmentation that deal with factors such as...
Perceptive Team - 20 September 2022
While progressive segmentation (also known as progressive profiling) has been around for a while, it’s fast becoming a popular way to better understand consumers. With the advent of CRMs that give businesses a one-stop-shop for managing their...
Perceptive Team - 08 August 2022
The last few years have arguably seen more changes to the way we work than anything we’ve seen in the last 30. Moreover, with remote work fast becoming part of the norm, a renewed focus on employee experience and well-being, changing work...
Perceptive Team - 01 August 2022
You’ve set up your employee feedback system, have made sure it is anonymous, measures your employee experience, engagement and/or satisfaction, and are regularly collecting feedback from your workplace. But if that feedback is not all rosy—and it...
Perceptive Team - 25 July 2022
Want to keep your best staff? Here are four employee experience moments you need to master to retain your employees. Free guide: The 10 Pillars Of Employee Experience 1. Onboarding Onboarding has always been a critical component of staff retention....
Perceptive Team - 18 July 2022
The pandemic has fundamentally changed how we work. With remote and hybrid work going from a stop-gap measure to the preferred working model to the new expectation, managers and business leaders are having to rapidly evolve their workplace practices...
