Perceptive blog
Perceptive Team - 16 September 2019
Good market insights do more than provide you a measure on how you’re tracking in terms of your business’ performance. They also help you to focus on what's working in your marketing—and what isn't. If you’re not using market insights, here’s what...
Perceptive Team - 13 August 2019
It's no secret that improving your customer experience is key to business growth. Enhancing the experience your customers have with your business means customers are more likely to return and recommend you to others, which in turn boosts your sales...
Perceptive Team - 18 June 2019
Brand funnels are a cornerstone of effective business strategy and a key part of an overall business health checkup. There are multiple layers to examine and doing so can reveal underlying challenges and opportunities for a brand that is trying to...
Perceptive Team - 21 May 2019
No one likes a negative score, but it’s not something we recommend anyone actively avoid—or exclude—even if a score is a result of human error. Retaining all your survey responses is best practice and better for your business all round, because, in...
Perceptive Team - 12 February 2019
Segmentation is the key to successfully discovering and defining your target audience. With it you can uncover unmet customer needs and new opportunities, and pave the way for more tailored marketing, promotions and products for your customers....
Perceptive Team - 14 October 2018
We all want our employees to be happy and engaged in their work, right? But sometimes this is easier said than done. Employee engagement is present when employees show signs of job satisfaction, motivation, and high performance and productivity. But...
Perceptive Team - 04 June 2018
If you’ve conducted a Net Promoter Score (NPS) survey recently, chances are you’ve identified one or two key areas that your business could improve on. You make the necessary operational changes to address these issues—job done, right? Wrong. The...
Perceptive Team - 13 March 2018
In our increasingly over-saturated business environment, the main challenge companies have is cutting through the marketing maelstrom. We're here to provide a few timely answers. The lay of the land has changed Today, brands must be online for one...
Perceptive Team - 07 March 2018
When your goal is business growth, what influences your business strategy? What knowledge would make the biggest impact on how you operate today? Having the correct insights to develop your strategy is often what key decision makers need to make the...
Perceptive Team - 08 November 2017
Word of mouth (WOM) is what people are saying about your brand, both on social media and in the offline world. WOM marketing is seen as the authentic and extremely influential promotion of your brand amongst peers—and it's a total game changer. For...
