Perceptive Team - 12 February 2019
Segmentation is the key to successfully discovering and defining your target audience. With it you can uncover unmet customer needs and new opportunities, and pave the way for more tailored marketing, promotions and products for your customers....
Perceptive Team - 13 March 2018
In our increasingly over-saturated business environment, the main challenge companies have is cutting through the marketing maelstrom. We're here to provide a few timely answers. The lay of the land has changed Today, brands must be online for one...
Perceptive Team - 28 November 2016
The key challenge for businesses today is delivering more revenue growth, which is what most CMOs or marketing executives are struggling with on a continuous basis. So how can you ensure you are growing your revenue, in an intelligent and...
Perceptive Team - 20 April 2016
Whether you're looking to strengthen your digital marketing strategies for customer acquisition or for your overall business goals, these five strategies are essential for acquiring new customers if you're operating in the financial services...
Perceptive Team - 21 March 2016
If you have a solid customer retention strategy, you’ll have, by default, higher customer satisfaction levels, meaning increased revenue growth for your business. Happy customers have good reason to do business with you again. Retain them and you...
Perceptive Team - 07 June 2015
A big, re-occurring question for customer experience management (CEM) is how do you prove your return on investment? This is where CEM gets sexy. And let’s face it, what’s more alluring than ROI? Improving your customer experience can have a...
Perceptive Team - 17 March 2015
When it comes it improving your overall customer experience - gathering and analysing your customer feedback (for example through an online survey) is the ideal way of understanding your customers, or the “voice of the customer”. Here we’ll list...
Perceptive Team - 15 October 2014
We all want our employees to be happy and engaged in their work, right? But sometimes this is easier said than done. Employee engagement is present when employees show signs of job satisfaction, motivation, and high performance and productivity. But...