Perceptive Team - 23 May 2016
Don’t do the biggest mistake that a lot of businesses do: to just calculate their NPS and stop there. NPS is in fact a great way to start a conversation with your customers and to understanding them better so that you can make improvements. You can...
Perceptive Team - 17 May 2016
Brand insights and market segmentation are some of the most powerful tools you have to improve your business and be more competitive—but only if you can use them wisely. By using market segmentation, you can identify your true target audience, know...
Perceptive Team - 03 May 2016
How many times have you felt like just another number when marketed to? As a customer, or potential customer, you naturally want your needs heard and acknowledged, regardless of whether you're talking face-to-face with a store clerk or receiving...