Perceptive blog | Customer Insights (2)
Perceptive Team - 10 March 2021
Know your customer. It has become a mantra for marketers around the world. To be competitive in today’s marketplace, businesses need to stay relevant and understand the needs of their customers. And what better way to plump the depths of customer...
Perceptive Team - 04 February 2021
This research was featured in Stuff.co.nz in 4 February 2021. Read the write up here. Last year, Perceptive surveyed 1000 New Zealanders about their Christmas spending intentions. Did we plan to spend less or more? What would we buy? Would we...
Perceptive Team - 15 December 2020
Christmas has always been an important time of year for Kiwi consumers—and the businesses they buy from. However, 2020 has seen the mindset and behaviour of many New Zealanders shift. Over the last nine months, nesting has come to the fore as people...
Perceptive Team - 21 March 2020
If you've been using NPS for a while, you may be making these Net Promoter Score mistakes without even knowing about it. Many companies do, so once you get over the initial shock horror, get on to devising a strategy for success. Related content:...
Perceptive Team - 27 February 2020
Developing a customer journey map means you can understand the journey your customers take when interacting with your brand, identify the gaps in your offering and, most importantly, know what’s working well and what isn’t. What is a customer...
Perceptive Team - 18 November 2019
The insights gleaned from customer data are some of the most valuable pieces of strategic understanding you have to upgrade your company and ultimately become more competitive. But where should a company start? Here, we go through where to start,...
Perceptive Team - 30 October 2019
Businesses are ‘communicating’ but they aren’t talking. They’re sending out updates and blogs and emails and endless, endless social media messages, but they aren’t having a two-way conversation. They’re speaking, but aren’t listening, and worse,...
Perceptive Team - 08 July 2019
Many companies find that 80 per cent of their revenue comes from 20 per cent of their customers—but what does this ‘20 per cent’ look like, and more importantly, how can you segment out these valuable customers in your own business? Read more: How...
Perceptive Team - 24 June 2019
People don’t like change. Ask any food brand that has adjusted a much-loved recipe, or a retailer that has stopped stocking a certain product, or a professional services business that has had to say goodbye to a popular staff member. Customers like...
Perceptive Team - 11 June 2019
Brand and business data is the fuel that powers the engine of your business—but are you running on fumes or premium unleaded? Here are three types of data that every brand should aim to achieve. 1. Daily data Successful businesses share many traits,...
