Perceptive blog | Customer Insights (3)
Perceptive Team - 12 February 2019
Segmentation is the key to successfully discovering and defining your target audience. With it you can uncover unmet customer needs and new opportunities, and pave the way for more tailored marketing, promotions and products for your customers....
Perceptive Team - 09 December 2018
If you feel that you've tried everything but your Net Promoter Score (NPS) is stagnant or you simply want to improve it, you've come to the right place. Here, we list three Net Promoter Score strategies that, if used correctly, can make your NPS...
Perceptive Team - 07 December 2018
Lack of proper preparation or implementation is where most companies fail—but that's just the start of the concerns for any business looking to segment their audience and better target their most valuable consumers. Here, we list four of the biggest...
Perceptive Team - 03 December 2018
If you want to get a complete picture of your business, incorporating your Net Promoter Score℠ (NPS) into your reporting is essential. Calculating your NPS does more than measure customer loyalty. It indicates how well your business is...
Perceptive Team - 05 November 2018
Unsure what the difference is between data and information? Below, we explore the what data and information mean to business—and what information your enterprise needs to leverage your market research to its fullest. Read more: Get data smart [Free...
Perceptive Team - 27 August 2018
Looking for a new way to segment your target audience? This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural, needs-based and transactional. 1. Demographic Demographic...
Perceptive Team - 20 August 2018
Market research involves a lot more than simply sending out a customer survey. You need data to mine, tools with which to mine it, and expertise throughout to plan, operate, and analyse the insights. For many companies, this is simply too much...
Perceptive Team - 11 June 2018
As part of your Net Promoter Score (NPS) survey, we recommend including a follow-up question that measures customer retention. This question provides a good indication of the likelihood of gaining repeat business and also provides useful insights to...
Perceptive Team - 30 April 2018
Analysing your customers' major pain points is a simple, but not always easy, way to improve retention and reduce customer churn. The key? Identify the issues and their root cause(s). Here are a few pointers to help. 1. Ask what they would improve...
Perceptive Team - 16 April 2018
Handling with customer complaints is often seen as one of the least pleasant parts of doing business—a necessary evil that exists to maintain your reputation. However, the reality is that customer resolutions are a source of enormous value for any...
