Perceptive blog | Customer Insights (4)
Perceptive Team - 13 March 2018
In our increasingly over-saturated business environment, the main challenge companies have is cutting through the marketing maelstrom. We're here to provide a few timely answers. The lay of the land has changed Today, brands must be online for one...
Perceptive Team - 19 February 2018
Net Promoter Score, or NPS, has quickly become one of the fundamental metrics for successful businesses. Deceivingly simple, this single number acts as a way for everyone from CEOs to small business owners to keep their finger on the pulse of their...
Perceptive Team - 01 November 2017
When creating your personas, you’ll want to ensure you’re asking the right questions to get the information that you need. Here, we’re sharing our best tips on how to develop your buyer personas—including the questions to ask when you do. Why...
Perceptive Team - 22 June 2017
You’ve kicked off your Net Promoter Score survey, but you’re getting a very low response rate. Sound familiar? If you’re not getting enough feedback from your survey, you’ll run the risk of not being able to provide enough statistical significance...
Perceptive Team - 22 May 2017
Should you share your Net Promoter Score percentage (NPS) with your customers? You may be tempted to do this when your score is high—but what happens if your score drops? This is just one pair of positives and negatives that must be balanced. To...
Perceptive Team - 15 May 2017
If you’re wondering how to improve your Net Promoter Score (NPS) or ensure your initial surveys come back positive, then you need to consider these four important factors. Related content: How do you calculate a Net Promoter Score? 1. Short...
Perceptive Team - 01 September 2016
Getting your marketing and targeting right not only comes down to good segmentation but also great persona development. Unfortunately, it can be easy to make a few simple mistakes with your persona development that significantly reduces their...
Perceptive Team - 12 June 2016
When creating your personas, you’ll want to ensure you’re getting the info you need and asking the right questions. Here, we share our best tips on how to develop your marketing personas and what to ask when you do. 5 ways to collect the info you...
Perceptive Team - 02 June 2016
It is astonishing how many product launches actually fail. Lots of savvy businesses today still don't properly implement segmenting before creating their marketing plan. Why do so many product launches fail? According to Harvard Business Professor...
Perceptive Team - 17 May 2016
Brand insights and market segmentation are some of the most powerful tools you have to improve your business and be more competitive—but only if you can use them wisely. By using market segmentation, you can identify your true target audience, know...
