Perceptive blog
Perceptive Team - 25 October 2022
You’ve probably heard the stereotypes: Baby Boomers are hard-working but out-of-touch, Millennials are tech savvy but lazy, and Gen Z are progressive but narcissistic. While generational analysis may have its uses in understanding macro shifts in...
Perceptive Team - 04 October 2022
If you’re new to segmentation, it’s easy to get overwhelmed with the various methodologies, especially when many use interchangeable terminology. To help, here’s a list of the different types of segmentation, when you should use them, and the...
Perceptive Team - 13 September 2022
If you’re looking to do more with your customer segmentation, take a look at these seven advanced segmentation strategies. From re-evaluating and refining your segments to discovering new customer groups that have flown under your radar, these...
Perceptive Team - 05 September 2022
When it comes to building superior customer experiences, the better you know and understand your customer, the better and more tailored an experience you can offer. While having a good grasp of your key customer demographics, such as age, gender,...
Perceptive Team - 28 September 2021
Research from NZIER and Xero recently found that for every dollar invested in organisational well-being, the financial return average was between five and twelve times within a year. Meanwhile, the ROI on Employee Assistance Programmes (EAPs)—which...
Perceptive Team - 28 September 2021
With Covid-19 illuminating the need for employee wellbeing and mindfulness, more and more businesses are actively measuring their employee well-being. A well workplace not only improves your employees’ health on a range of levels, but it also has...
Perceptive Team - 28 September 2021
Looking to implement a well-being programme but not sure where to start? Follow these five steps to get your plan off the ground. 1. Get leadership buy-in Just as organisational culture starts at the top, so does wellness and well-being. Leaders are...
Perceptive Team - 28 September 2021
Just as well-being is holistic, a workplace well-being programme needs to cater to employees from all walks of life rather than the common denominator. A diverse workplace brings about many benefits, particularly in performance, innovation and risk...
Perceptive Team - 28 September 2021
2020 saw working from home fast become part of the new normal, shifting from roughly 5 per cent of employees working remotely to between 20 to 30 per cent[1] and 50 per cent of employees stating they don’t want to go back to the office full-time....
Perceptive Team - 28 September 2021
According to Gallup, employees who experience burnout are 63 per cent more likely to take a sick day, 23 per cent more likely to visit the emergency room, 2.6x as likely to be actively seeking a different job. Managers are particularly high risk as...
