Perceptive blog
Perceptive Team - 08 September 2021
What are you doing to keep your existing customers? If not much, then you probably need to read this. Having an effective customer retention strategy is more than just a sound business decision—it’s crucial for keeping your business, well, in...
Perceptive Team - 01 September 2021
Thanks to the digital disruption of today, businesses are faced with new challenges of how to interact with their customers. In order to not loose any customers and to keep up with new developments, businesses need to follow through on these three...
Perceptive Team - 01 September 2021
Here we list the top five reasons the Net Promoter® Score (NPS) increases your customer satisfaction, plus is a great measure to determine how competitive your business is. 1. Measure customer loyalty If a customer is happy with your products and...
Perceptive Team - 07 July 2021
One of the biggest challenges for CEOs today is how to genuinely connect with customers. As Joel Kessel, president of Kessel Strategies says: CEOs must continue fighting the urge to be lured by the latest and greatest shiny new thing and navigating...
Perceptive Team - 22 April 2020
Customer trust is a major issue for financial services, particularly in the banking industry. So much so, that it is essential for financial services to develop strong relationships with their clients to turn one-time customers into lifetime...
Perceptive Team - 21 March 2020
If you've been using NPS for a while, you may be making these Net Promoter Score mistakes without even knowing about it. Many companies do, so once you get over the initial shock horror, get on to devising a strategy for success. Related content:...
Perceptive Team - 27 February 2020
Developing a customer journey map means you can understand the journey your customers take when interacting with your brand, identify the gaps in your offering and, most importantly, know what’s working well and what isn’t. What is a customer...
Perceptive Team - 18 November 2019
The insights gleaned from customer data are some of the most valuable pieces of strategic understanding you have to upgrade your company and ultimately become more competitive. But where should a company start? Here, we go through where to start,...
Perceptive Team - 15 August 2019
Good survey questions can mean the difference between getting the desired results you need from your survey or not. It can be tricky to know what to ask and how to phrase your questions. Remembering these five dos and don'ts will make the process...
Perceptive Team - 11 July 2019
Advances in social channels, media and marketing, along digital innovations in how we analyse data, are creating intelligent automation techniques and systems that will be total game changers when it comes to creating value for customers. In this...
