Perceptive Team - 12 October 2018
Wondering if your telecommunications business's Net Promoter Score is up to standard? See below for your industry's benchmarks. Looking for more general information? Check out our blog on What is a good NPS score. Telecommunications NPS score bands*...
Perceptive Team - 27 August 2018
Looking for a new way to segment your target audience? This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural, needs-based and transactional. 1. Demographic Demographic...
Perceptive Team - 20 August 2018
Market research involves a lot more than simply sending out a customer survey. You need data to mine, tools with which to mine it, and expertise throughout to plan, operate, and analyse the insights. For many companies, this is simply too much...
Perceptive Team - 15 August 2018
Market research is an integral part of successful business, but it can be a significant investment for smaller businesses. Reduce your initial costs with this curated list of some of the best free market research tools available on the web. Read...
Perceptive Team - 24 July 2018
Ever wondered which industry people are recommending the most in New Zealand, and why? Based on the latest figures from our own NPS benchmarks reports, we’ve looked at the industries with the highest NPS. Below are the top performing NPS industries...
Perceptive Team - 16 April 2018
Handling with customer complaints is often seen as one of the least pleasant parts of doing business—a necessary evil that exists to maintain your reputation. However, the reality is that customer resolutions are a source of enormous value for any...
Perceptive Team - 09 April 2018
After the conclusion of a survey, you’ll normally have a huge number of comments, which can be daunting to analyse. You could go through them one-by-one and cross-reference the comments against user data—but this takes a huge amount of time and...
Perceptive Team - 22 March 2018
Have you got the NPS edge or are you falling behind your peers in the insurance industry? Compare your performance against the competition with these research-backed NPS averages and get expert advice on common methods to improve. Looking for more...
Perceptive Team - 19 March 2018
Uncovering the reasons for a low NPS score is a priority for many businesses this year—but it’s often not as complicated a reason as they may think. Chances are, the problem will be one of these four common issues. Customer service Customers want to...
Perceptive Team - 15 March 2018
Want to know how well your hotel business is performing against its peers? Here’s everything you need to know about comparing (and improving) your NPS in the hotel industry. Looking for more general information? Check out our blog on What is a good...