Perceptive blog
Perceptive Team - 27 August 2018
Looking for a new way to segment your target audience? This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural, needs-based and transactional. 1. Demographic Demographic...
Perceptive Team - 20 August 2018
Market research involves a lot more than simply sending out a customer survey. You need data to mine, tools with which to mine it, and expertise throughout to plan, operate, and analyse the insights. For many companies, this is simply too much...
Perceptive Team - 24 July 2018
Ever wondered which industry people are recommending the most in New Zealand, and why? Based on the latest figures from our own NPS benchmarks reports, we’ve looked at the industries with the highest NPS. Below are the top performing NPS industries...
Perceptive Team - 16 April 2018
Handling with customer complaints is often seen as one of the least pleasant parts of doing business—a necessary evil that exists to maintain your reputation. However, the reality is that customer resolutions are a source of enormous value for any...
Perceptive Team - 22 March 2018
Have you got the NPS edge or are you falling behind your peers in the insurance industry? Compare your performance against the competition with these research-backed NPS averages and get expert advice on common methods to improve. Looking for more...
Perceptive Team - 19 March 2018
Uncovering the reasons for a low NPS score is a priority for many businesses this year—but it’s often not as complicated a reason as they may think. Chances are, the problem will be one of these four common issues. Customer service Customers want to...
Perceptive Team - 15 March 2018
Want to know how well your hotel business is performing against its peers? Here’s everything you need to know about comparing (and improving) your NPS in the hotel industry. Looking for more general information? Check out our blog on What is a good...
Perceptive Team - 19 February 2018
Net Promoter Score, or NPS, has quickly become one of the fundamental metrics for successful businesses. Deceivingly simple, this single number acts as a way for everyone from CEOs to small business owners to keep their finger on the pulse of their...
Perceptive Team - 17 January 2018
When it comes to improving the overall customer experience for your brand (and subsequently your profitability and ROI in the long term), you'll want to start by understanding your customers first. Gathering and analysing your customer feedback—for...
Perceptive Team - 01 November 2017
When creating your personas, you’ll want to ensure you’re asking the right questions to get the information that you need. Here, we’re sharing our best tips on how to develop your buyer personas—including the questions to ask when you do. Why...
