Perceptive blog
Perceptive Team - 08 July 2019
Many companies find that 80 per cent of their revenue comes from 20 per cent of their customers—but what does this ‘20 per cent’ look like, and more importantly, how can you segment out these valuable customers in your own business? Read more: How...
Perceptive Team - 24 June 2019
People don’t like change. Ask any food brand that has adjusted a much-loved recipe, or a retailer that has stopped stocking a certain product, or a professional services business that has had to say goodbye to a popular staff member. Customers like...
Perceptive Team - 11 June 2019
Brand and business data is the fuel that powers the engine of your business—but are you running on fumes or premium unleaded? Here are three types of data that every brand should aim to achieve. 1. Daily data Successful businesses share many traits,...
Perceptive Team - 21 April 2019
Having engaged employees is good for business: you get better productivity and profitability, less absenteeism and staff turnover, better service to customers, and fewer safety incidents.1 But if you want to get a lay of the land and understand the...
Perceptive Team - 07 April 2019
Your Net Promoter Score (NPS) can assist with nearly every part of your business, from experience through to retention and loyalty. However, it's also a powerful tool for helping you uncover key customer needs at different stages in their buying...
Perceptive Team - 07 December 2018
Lack of proper preparation or implementation is where most companies fail—but that's just the start of the concerns for any business looking to segment their audience and better target their most valuable consumers. Here, we list four of the biggest...
Perceptive Team - 21 November 2018
A team that works well together and gels, both on and off the playing field, is one that achieves results. A high level of employee engagement is closely tied to business outcome, so creating a positive culture and a well-functioning team is...
Perceptive Team - 12 November 2018
Ever wondered which industry people are recommending the most? Based on the latest figures from our own NPS benchmarks reports for 2018, we’ve looked at the top Net Promoter Score industries in Australia. The 3 top performing industries in Australia...
Perceptive Team - 05 November 2018
Unsure what the difference is between data and information? Below, we explore the what data and information mean to business—and what information your enterprise needs to leverage your market research to its fullest. Read more: Get data smart [Free...
Perceptive Team - 12 October 2018
Wondering if your telecommunications business's Net Promoter Score is up to standard? See below for your industry's benchmarks. Looking for more general information? Check out our blog on What is a good NPS score. Telecommunications NPS score bands*...
