Perceptive blog
Perceptive Team - 01 March 2023
You may know what your Net Promoter Score (NPS) is, but do you know if it's enough? Below you’ll learn how to tell if you have a ‘good’ NPS, along with strategies for improving for your NPS and ways to leverage NPS to grow your business. Contents...
Perceptive Team - 20 February 2023
When transitioning to become a customer centric business, your business will encounter many challenges. Having a solid change management strategy will prevent many mishaps from becoming bigger issues. Here are seven things to bear in mind when...
Perceptive Team - 17 January 2023
Brand health is a broad measure to track. A holistic view of brand health is made up of qualitative and quantitative brand health metrics that would challenge even the most attentive brand manager. However, if you learn the KPIs that matter and...
Perceptive Team - 05 July 2022
You may have heard of the Net Promoter Score (NPS) mentioned in relation to measuring customer retention and customer loyalty levels. It’s a metric often used in alongside referral rates and word-of-mouth. Understanding the NPS score NPS is a survey...
Perceptive Team - 11 May 2022
When your company is losing valuable customers, you're losing capital and, potentially, damaging your reputation too. You need to know what you’re doing wrong—and rectify it. Easier said than done. All too often, we see people making the same...
Perceptive Team - 29 March 2022
Make market research easier for you and your team. Ask these five simple questions to determine whether a particular segment is the right target for your offerings. Read more: Understanding your audience, the complete guide to market research. 1. Is...
Perceptive Team - 10 March 2022
When it comes to the Net Promoter Score® (NPS), don’t make the big mistake that many businesses do: to use NPS in isolation. Instead, learn use NPS to get a holistic view of your performance and how to innovate using the data you derive. NPS is a...
Perceptive Team - 07 March 2022
Undergoing a complete brand health check is like any other health check you would undertake; much like when you go to the doctors and have to complete several tests to determine where it hurts, or why. There are usually multiple layers to examine,...
Perceptive Team - 14 February 2022
6.64 billion.This is the number of people worldwide who have a smart phone as of February 2022. Percentage wise, it works out to be 83 per cent of people who own a smart phone. Combined with easy access to social media and search, consumers now have...
Perceptive Team - 15 September 2021
Marketing has changed—and we're the ones changing it. As consumers focus more and more on online purchases and, more recently, with Covid-19 causing a surge in the uptake of eCommerce, organisations are fast pivoting their traditional and digital...
