Perceptive Team - 20 March 2017
When you’re measuring marketing return on investment, the decision of what to measure should be set during the strategic planning process, before finishing the final marketing plan. If you prioritise what to measure, you are able to build in the...
Perceptive Team - 28 November 2016
The key challenge for businesses today is delivering more revenue growth, which is what most CMOs or marketing executives are struggling with on a continuous basis. So how can you ensure you are growing your revenue, in an intelligent and...
Perceptive Team - 07 November 2016
In order to grow and transform your business, you need to focus on perfecting the customer experience. When your customers feel valued, and their experience with your business is a straightforward and smooth one, you will see an increase in retained...
Perceptive Team - 31 October 2016
If you’re looking to develop your business strategy or solve a tricky business issue, a little creativity can go a long way. Creative frameworks can be used to innovate new products, services, and processes— anything that needs to be improved....
Perceptive Team - 17 October 2016
If you're a marketer or owner of small to medium business, it's likely you've had to manage a small marketing budget at some point in the business's lifetime. Perhaps you're navigating this right now. While you might not have the kind of budget like...
Perceptive Team - 10 October 2016
Today, business leaders who want to grow revenue need to embrace customer experience (CX) fully in order to drive results. The correlation between success in CX and revenue growth is proven; there really is no excuse to lag behind. Read more: The...
Perceptive Team - 01 September 2016
Getting your marketing and targeting right not only comes down to good segmentation but also great persona development. Unfortunately, it can be easy to make a few simple mistakes with your persona development that significantly reduces their...
Perceptive Team - 29 August 2016
Your Net Promoter Score and Voice of Customer programme is intended to gather accurate, useful data. If you are skewing your results, one way or the other, you are producing the opposite. It doesn’t just make it seem like you’re doing better or...
Perceptive Team - 14 July 2016
There are numerous ways to determine whether your brand is healthy or not. We’ve taken you through a standard brand funnel, now it’s time to challenge your brand with these lighting-round questions. To know if your brand is strong enough to...
Perceptive Team - 27 June 2016
When you want to determine brand health there are several ways to go about it. Here, we’ll go through a list of important questions you need to ask to get closer to creating a strong brand. These questions will help you form an idea of what your...