Perceptive blog
Perceptive Team - 28 February 2018
What's the difference between paid, owned and earned media? If you're new to marketing, it's important to understand the different types of media a business can use, how they impact each other, and most of all, how to effectively leverage each kind....
Perceptive Team - 26 February 2018
Net Promoter Score (NPS) is a supremely useful tool—in more ways than one. Not only can it tell you the likelihood of gaining repeat business, it can also serve to gauge the overall health of your business. What NPS reveals about your business...
Perceptive Team - 19 February 2018
Net Promoter Score, or NPS, has quickly become one of the fundamental metrics for successful businesses. Deceivingly simple, this single number acts as a way for everyone from CEOs to small business owners to keep their finger on the pulse of their...
Perceptive Team - 17 January 2018
When it comes to improving the overall customer experience for your brand (and subsequently your profitability and ROI in the long term), you'll want to start by understanding your customers first. Gathering and analysing your customer feedback—for...
Perceptive Team - 08 November 2017
Word of mouth (WOM) is what people are saying about your brand, both on social media and in the offline world. WOM marketing is seen as the authentic and extremely influential promotion of your brand amongst peers—and it's a total game changer. For...
Perceptive Team - 01 November 2017
When creating your personas, you’ll want to ensure you’re asking the right questions to get the information that you need. Here, we’re sharing our best tips on how to develop your buyer personas—including the questions to ask when you do. Why...
Perceptive Team - 24 October 2017
Most experiences customers have with brands today take place online. Subsequently, customer service and the customer experience management has, as a whole, shifted to the owners of these channels—the marketing department. This has created a whole...
Perceptive Team - 09 October 2017
Every company has its own unique set of customer misbehaviours—but there are a few consistent problem-causers across every industry. Here's how to spot yours, and what you can do once you've uncovered them. What is customer misbehaviour? Customer...
Perceptive Team - 04 October 2017
If you're new to the concept of Net Promoter Score (NPS) and are not sure what benefits it has or why it is a better business metric than the ones you’ve used until now, you're not alone. To help you navigate this new metric, here are five reasons...
Perceptive Team - 14 September 2017
If you want to boost your brand profile, it can pay to be creative. Here are three strategies that can have a big impact on how your brand is viewed by your customers. Read more: How to track, measure and improve your brand health, our free online...
