Perceptive blog
Perceptive Team - 20 August 2018
Market research involves a lot more than simply sending out a customer survey. You need data to mine, tools with which to mine it, and expertise throughout to plan, operate, and analyse the insights. For many companies, this is simply too much...
Perceptive Team - 24 July 2018
Ever wondered which industry people are recommending the most in New Zealand, and why? Based on the latest figures from our own NPS benchmarks reports, we’ve looked at the industries with the highest NPS. Below are the top performing NPS industries...
Perceptive Team - 11 June 2018
As part of your Net Promoter Score (NPS) survey, we recommend including a follow-up question that measures customer retention. This question provides a good indication of the likelihood of gaining repeat business and also provides useful insights to...
Perceptive Team - 04 June 2018
If you’ve conducted a Net Promoter Score (NPS) survey recently, chances are you’ve identified one or two key areas that your business could improve on. You make the necessary operational changes to address these issues—job done, right? Wrong. The...
Perceptive Team - 07 May 2018
If you conduct regular Net Promoter Score (NPS) surveys to get customer feedback, gauge sentiment, brand health and likelihood for repeat business, chances are you’ll know who your most valuable customers are. These are the customers who give you a...
Perceptive Team - 30 April 2018
Analysing your customers' major pain points is a simple, but not always easy, way to improve retention and reduce customer churn. The key? Identify the issues and their root cause(s). Here are a few pointers to help. 1. Ask what they would improve...
Perceptive Team - 16 April 2018
Handling with customer complaints is often seen as one of the least pleasant parts of doing business—a necessary evil that exists to maintain your reputation. However, the reality is that customer resolutions are a source of enormous value for any...
Perceptive Team - 19 March 2018
Uncovering the reasons for a low NPS score is a priority for many businesses this year—but it’s often not as complicated a reason as they may think. Chances are, the problem will be one of these four common issues. Customer service Customers want to...
Perceptive Team - 15 March 2018
Want to know how well your hotel business is performing against its peers? Here’s everything you need to know about comparing (and improving) your NPS in the hotel industry. Looking for more general information? Check out our blog on What is a good...
Perceptive Team - 13 March 2018
In our increasingly over-saturated business environment, the main challenge companies have is cutting through the marketing maelstrom. We're here to provide a few timely answers. The lay of the land has changed Today, brands must be online for one...
