Perceptive blog
Perceptive Team - 08 March 2015
When your goal is business growth, what influences your business strategy? What knowledge would make the biggest impact on how you operate today? Having the correct insights to develop your strategy is often what key decision makers need to make the...
Perceptive Team - 20 January 2015
We’ve had a good look into our magical crystal ball and predicted the Customer Experience (CX) trends to watch out for in 2015. There are lots of them, but we’ve narrowed it down to the essential six, so hold on tight and be in for a CX of a ride....
Perceptive Team - 19 January 2015
Customer retention strategies and overall customer satisfaction often equals revenue growth. A happy customer is a returning customer, after all. That happiness with your business is built from the solid foundations of customer experience, but...
Perceptive Team - 04 December 2014
A customer experience programme is a must-have tool for modern businesses. Without it, businesses lack up-to-date, reliable customer feedback and insights that play a pivotal role in their marketing and sales strategy. However, there’s more to a...
Perceptive Team - 26 November 2014
When we’re talking about employee engagement, we’re referring to what keeps people happy at work, continually motivated and staying with a company, through thick and thin. Motivation is that crucial factor that keeps people passionate about their...
Perceptive Team - 24 September 2014
When we are taking the role of a customer, it is easy for us to perceive the value of a customer experience. However, if you are an entrepreneur, business owner or marketing manager and need to invest a significant amount of capital; you may also...
Perceptive Team - 11 September 2014
Customer Experience Management (CEM) should be seen as a philosophy that allows us to create a point of difference for our customers, as well as being profitable. Making sure your customers have a good experience is a shared responsibility for your...
Perceptive Team - 20 July 2014
The perception that "great customer service is enough" is no longer valid in today's market; providing the status quo is not enough to be successful—or even remain in business, in some cases. Read more: Fuelling the CX flywheel: the secret to...
Perceptive Team - 19 September 2012
When thinking about the relationship between customers and ethics, you have to ask yourself, “Can an organisation really influence customers with the way that it conducts its business?’’. Influence does not mean attempting to coerce a customer into...
Perceptive Team - 11 June 2012
Customer lifetime value is the net value of the expected revenue of the average customer for your company – their ‘lifetime’ with your company. Each customer has the potential for repeat business and average spending level per transaction. Chances...
