Perceptive Team - 15 March 2018
Want to know how well your hotel business is performing against its peers? Here’s everything you need to know about comparing (and improving) your NPS in the hotel industry. Looking for more general information? Check out our blog on What is a good...
Perceptive Team - 04 October 2017
If you're new to the concept of Net Promoter Score (NPS) and are not sure what benefits it has or why it is a better business metric than the ones you’ve used until now, you're not alone. To help you navigate this new metric, here are five reasons...
Perceptive Team - 19 June 2017
Market research: what can it do for your business? Successful companies both large and small know that knowledge is power, and market research can provide the edge that you need. These are just a few of the factors you can uncover by recognising the...
Perceptive Team - 29 August 2016
Your Net Promoter Score and Voice of Customer programme is intended to gather accurate, useful data. If you are skewing your results, one way or the other, you are producing the opposite. It doesn’t just make it seem like you’re doing better or...
Perceptive Team - 30 May 2016
Ever wondered which industries people most dislike? Or rather, which industry people are choosing not to recommend (based on the companies they’ve been a customer of). Based on the latest figures from our own NPS benchmarks reports updated for 2018,...
Perceptive Team - 07 October 2015
Every business thrives on referrals, big or small—and your customer survey is the key tool that gives you the information you need to build up your base of happy, referring customers. Referrals matter. It’s been reported that 88 per cent of...