Perceptive blog
Perceptive Team - 04 October 2017
If you're new to the concept of Net Promoter Score (NPS) and are not sure what benefits it has or why it is a better business metric than the ones you’ve used until now, you're not alone. To help you navigate this new metric, here are five reasons...
Perceptive Team - 24 July 2017
New business is the food of a growing company; but your customer retention rate is oxygen. You can live a little while without new business, but you'll quickly suffocate without oxygen.If you want to grow, improve and ultimately retain your current...
Perceptive Team - 28 November 2016
The key challenge for businesses today is delivering more revenue growth, which is what most CMOs or marketing executives are struggling with on a continuous basis. So how can you ensure you are growing your revenue, in an intelligent and...
Perceptive Team - 10 October 2016
Today, business leaders who want to grow revenue need to embrace customer experience (CX) fully in order to drive results. The correlation between success in CX and revenue growth is proven; there really is no excuse to lag behind. Read more: The...
Perceptive Team - 20 April 2016
Whether you're looking to strengthen your digital marketing strategies for customer acquisition or for your overall business goals, these five strategies are essential for acquiring new customers if you're operating in the financial services...
Perceptive Team - 21 March 2016
If you have a solid customer retention strategy, you’ll have, by default, higher customer satisfaction levels, meaning increased revenue growth for your business. Happy customers have good reason to do business with you again. Retain them and you...
Perceptive Team - 07 June 2015
A big, re-occurring question for customer experience management (CEM) is how do you prove your return on investment? This is where CEM gets sexy. And let’s face it, what’s more alluring than ROI? Improving your customer experience can have a...
Perceptive Team - 24 May 2015
To drive change or growth within your business, you need to understand your customers’ full and authentic experience. Improvement means change—and change is often hard. Customer success is corporate success Customer success and corporate success are...
Perceptive Team - 10 May 2015
Financial services is an industry where, if a customer is lost, it can be a significant loss to the company—possibly even fatal, especially when considering how difficult winning these kinds of customers back can be as well. One study1 shows that...
Perceptive Team - 04 December 2014
A customer experience programme is a must-have tool for modern businesses. Without it, businesses lack up-to-date, reliable customer feedback and insights that play a pivotal role in their marketing and sales strategy. However, there’s more to a...
