Perceptive blog
Perceptive Team - 12 February 2019
Segmentation is the key to successfully discovering and defining your target audience. With it you can uncover unmet customer needs and new opportunities, and pave the way for more tailored marketing, promotions and products for your customers....
Perceptive Team - 09 December 2018
If you feel that you've tried everything but your Net Promoter Score (NPS) is stagnant or you simply want to improve it, you've come to the right place. Here, we list three Net Promoter Score strategies that, if used correctly, can make your NPS...
Perceptive Team - 07 December 2018
Looking to segment your audience and better target your most valuable consumers? Here are four of the biggest pitfalls to avoid. If you have committed these marketing offences, don’t despair. The first step is to become aware of it and take measures...
Perceptive Team - 03 December 2018
If you want to get a complete picture of your business, incorporating your Net Promoter Score℠ (NPS) into your reporting is essential. Calculating your NPS does more than measure customer loyalty. It indicates how well your business is...
Perceptive Team - 21 November 2018
A team that works well together and gels, both on and off the playing field, is one that achieves results. A high level of employee engagement is closely tied to business outcome, so creating a positive culture and a well-functioning team is...
Perceptive Team - 12 November 2018
Ever wondered which industry people are recommending the most? Based on the latest figures from our own NPS benchmarks reports for 2018, we’ve looked at the top Net Promoter Score industries in Australia. The 3 top performing industries in Australia...
Perceptive Team - 05 November 2018
Unsure what the difference is between data and information? Below, we explore the what data and information mean to business—and what information your enterprise needs to leverage your market research to its fullest. Read more: Get data smart [Free...
Perceptive Team - 14 October 2018
We all want our employees to be happy and engaged in their work, right? But sometimes this is easier said than done. Employee engagement is present when employees show signs of job satisfaction, motivation, and high performance and productivity. But...
Perceptive Team - 12 October 2018
Wondering if your telecommunications business's Net Promoter Score is up to standard? See below for your industry's benchmarks. Looking for more general information? Check out our blog on What is a good NPS score. Telecommunications NPS score bands*...
Perceptive Team - 27 August 2018
Looking for a new way to segment your target audience? This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural, needs-based and transactional. 1. Demographic Demographic...
