Perceptive blog
Perceptive Team - 11 July 2019
Advances in social channels, media and marketing, along digital innovations in how we analyse data, are creating intelligent automation techniques and systems that will be total game changers when it comes to creating value for customers. In this...
Perceptive Team - 08 July 2019
Many companies find that 80 per cent of their revenue comes from 20 per cent of their customers—but what does this ‘20 per cent’ look like, and more importantly, how can you segment out these valuable customers in your own business? Read more: How...
Perceptive Team - 24 June 2019
People don’t like change. Ask any food brand that has adjusted a much-loved recipe, or a retailer that has stopped stocking a certain product, or a professional services business that has had to say goodbye to a popular staff member. Customers like...
Perceptive Team - 18 June 2019
Brand funnels are a cornerstone of effective business strategy and a key part of an overall business health checkup. There are multiple layers to examine and doing so can reveal underlying challenges and opportunities for a brand that is trying to...
Perceptive Team - 11 June 2019
Brand and business data is the fuel that powers the engine of your business—but are you running on fumes or premium unleaded? Here are three types of data that every brand should aim to achieve. 1. Daily data Successful businesses share many traits,...
Perceptive Team - 21 May 2019
No one likes a negative score, but it’s not something we recommend anyone actively avoid—or exclude—even if a score is a result of human error. Retaining all your survey responses is best practice and better for your business all round, because, in...
Perceptive Team - 21 April 2019
Having engaged employees is good for business: you get better productivity and profitability, less absenteeism and staff turnover, better service to customers, and fewer safety incidents.1 But if you want to get a lay of the land and understand the...
Perceptive Team - 07 April 2019
Your Net Promoter Score (NPS) can assist with nearly every part of your business, from experience through to retention and loyalty. However, it's also a powerful tool for helping you uncover key customer needs at different stages in their buying...
Perceptive Team - 12 February 2019
Segmentation is the key to successfully discovering and defining your target audience. With it you can uncover unmet customer needs and new opportunities, and pave the way for more tailored marketing, promotions and products for your customers....
Perceptive Team - 09 December 2018
If you feel that you've tried everything but your Net Promoter Score (NPS) is stagnant or you simply want to improve it, you've come to the right place. Here, we list three Net Promoter Score strategies that, if used correctly, can make your NPS...
