Perceptive blog
Perceptive Team - 07 December 2018
Lack of proper preparation or implementation is where most companies fail—but that's just the start of the concerns for any business looking to segment their audience and better target their most valuable consumers. Here, we list four of the biggest...
Perceptive Team - 03 December 2018
If you want to get a complete picture of your business, incorporating your Net Promoter Score℠ (NPS) into your reporting is essential. Calculating your NPS does more than measure customer loyalty. It indicates how well your business is...
Perceptive Team - 21 November 2018
A team that works well together and gels, both on and off the playing field, is one that achieves results. A high level of employee engagement is closely tied to business outcome, so creating a positive culture and a well-functioning team is...
Perceptive Team - 12 November 2018
Ever wondered which industry people are recommending the most? Based on the latest figures from our own NPS benchmarks reports for 2018, we’ve looked at the top Net Promoter Score industries in Australia. The 3 top performing industries in Australia...
Perceptive Team - 05 November 2018
Unsure what the difference is between data and information? Below, we explore the what data and information mean to business—and what information your enterprise needs to leverage your market research to its fullest. Read more: Get data smart [Free...
Perceptive Team - 14 October 2018
We all want our employees to be happy and engaged in their work, right? But sometimes this is easier said than done. Employee engagement is present when employees show signs of job satisfaction, motivation, and high performance and productivity. But...
Perceptive Team - 12 October 2018
Wondering if your telecommunications business's Net Promoter Score is up to standard? See below for your industry's benchmarks. Looking for more general information? Check out our blog on What is a good NPS score. Telecommunications NPS score bands*...
Perceptive Team - 27 August 2018
Looking for a new way to segment your target audience? This is everything you need to know about the 6 types of market segmentation: demographic, geographic, psychographic, behavioural, needs-based and transactional. 1. Demographic Demographic...
Perceptive Team - 20 August 2018
Market research involves a lot more than simply sending out a customer survey. You need data to mine, tools with which to mine it, and expertise throughout to plan, operate, and analyse the insights. For many companies, this is simply too much...
Perceptive Team - 24 July 2018
Ever wondered which industry people are recommending the most in New Zealand, and why? Based on the latest figures from our own NPS benchmarks reports, we’ve looked at the industries with the highest NPS. Below are the top performing NPS industries...
