Perceptive blog
Perceptive Team - 15 October 2014
We all want our employees to be happy and engaged in their work, right? But sometimes this is easier said than done. Employee engagement is present when employees show signs of job satisfaction, motivation, and high performance and productivity. But...
Perceptive Team - 07 October 2014
Increasing information accuracy and reliability, when capturing survey data and reporting is essential to developing customer satisfaction consistency. Having these measures in place will allow you to present customer experience management in a...
Perceptive Team - 29 September 2014
We often talk about customer experience (CX) in isolation, but it’s important to understand that customer experience and brand are two sides of the same coin. Each one influences the other, from the expectations consumers have to how they perceive...
Perceptive Team - 24 September 2014
When we are taking the role of a customer, it is easy for us to perceive the value of a customer experience. However, if you are an entrepreneur, business owner or marketing manager and need to invest a significant amount of capital; you may also...
Perceptive Team - 11 September 2014
Customer Experience Management (CEM) should be seen as a philosophy that allows us to create a point of difference for our customers, as well as being profitable. Making sure the customer has a good experience is a shared responsibility for the...
Perceptive Team - 20 July 2014
The perception that "great customer service is enough" is no longer valid in today's market; providing the status quo is not enough to be successful—or even remain in business, in some cases. What you'll learn in five minutes: The Difference Between...
Perceptive Team - 19 September 2012
When thinking about the relationship between customers and ethics, you have to ask yourself, “Can an organisation really influence customers with the way that it conducts its business?’’. Influence does not mean attempting to coerce a customer into...
Perceptive Team - 11 June 2012
Customer lifetime value is the net value of the expected revenue of the average customer for your company – their ‘lifetime’ with your company. Each customer has the potential for repeat business and average spending level per transaction. Chances...
