Perceptive blog
Perceptive Team - 12 June 2016
When creating your personas, you’ll want to ensure you’re getting the info you need and asking the right questions. Here, we share our best tips on how to develop your marketing personas and what to ask when you do. 5 ways to collect the info you...
Perceptive Team - 02 June 2016
It is astonishing how many product launches actually fail. Lots of savvy businesses today still don't properly implement segmenting before creating their marketing plan. Why do so many product launches fail? According to Harvard Business Professor...
Perceptive Team - 30 May 2016
Ever wondered which industries people most dislike? Or rather, which industry people are choosing not to recommend (based on the companies they’ve been a customer of). Based on the latest figures from our own NPS benchmarks reports updated for 2018,...
Perceptive Team - 18 May 2016
Today a large number of businesses are deceived in to thinking that having a great product or service automatically translates to being a profitable business. This simply isn’t the case. You need a solid customer retention strategy to maintain your...
Perceptive Team - 17 May 2016
Brand insights and market segmentation are some of the most powerful tools you have to improve your business and be more competitive—but only if you can use them wisely. By using market segmentation, you can identify your true target audience, know...
Perceptive Team - 03 May 2016
How many times have you felt like just another number when marketed to? As a customer, or potential customer, you naturally want your needs heard and acknowledged, regardless of whether you're talking face-to-face with a store clerk or receiving...
Perceptive Team - 27 April 2016
The Net Promoter Score (NPS) is a powerful metric that allows you be the fly on the wall when it comes to understanding what your customers think of your brand. From insight into the strengths and weaknesses of your customer journey to identifying...
Perceptive Team - 04 April 2016
As the online marketplace continues to produce more vendor options, truly successful companies will differentiate themselves by providing superb customer experiences online. Buyers are relying less on salespeople to provide them with information and...
Perceptive Team - 03 December 2015
Design thinking (DT) doesn’t just drive innovation and help businesses understand the journey of their customers, it also facilitates a customer-centric culture. It’s is a natural byproduct of implementing DT practice throughout your business....
Perceptive Team - 07 October 2015
Every business thrives on referrals, big or small—and your customer survey is the key tool that gives you the information you need to build up your base of happy, referring customers. Referrals matter. It’s been reported that 88 per cent of...
