Perceptive blog
Perceptive Team - 20 March 2017
When you’re measuring marketing return on investment, the decision of what to measure should be set during the strategic planning process, before finishing the final marketing plan. If you prioritise what to measure, you are able to build in the...
Perceptive Team - 07 November 2016
In order to grow and transform your business, you need to focus on perfecting the customer experience. When your customers feel valued, and their experience with your business is a straightforward and smooth one, you will see an increase in retained...
Perceptive Team - 31 October 2016
If you’re looking to develop your business strategy or solve a tricky business issue, a little creativity can go a long way. Creative frameworks can be used to innovate new products, services, and processes— anything that needs to be improved....
Perceptive Team - 17 October 2016
If you're a marketer or owner of small to medium business, it's likely you've had to manage a small marketing budget at some point in the business's lifetime. Perhaps you're navigating this right now. While you might not have the kind of budget like...
Perceptive Team - 01 September 2016
Getting your marketing and targeting right not only comes down to good segmentation but also great persona development. Unfortunately, it can be easy to make a few simple mistakes with your persona development that significantly reduces their...
Perceptive Team - 29 August 2016
Your Net Promoter Score and Voice of Customer programme is intended to gather accurate, useful data. If you are skewing your results, one way or the other, you are producing the opposite. It doesn’t just make it seem like you’re doing better or...
Perceptive Team - 14 July 2016
There are numerous ways to determine whether your brand is healthy or not. We’ve taken you through a standard brand funnel, now it’s time to challenge your brand with these lighting-round questions. To know if your brand is strong enough to...
Perceptive Team - 27 June 2016
When you want to determine brand health there are several ways to go about it. Here, we’ll go through a list of important questions you need to ask to get closer to creating a strong brand. These questions will help you form an idea of what your...
Perceptive Team - 22 June 2016
The word on the street is true. You can’t control your brand fully. In today’s day and age, your brand lives in the hearts and minds of your target audience. So what can you do to improve it? Here are eight tips you can use to improve your overall...
Perceptive Team - 20 June 2016
Measuring your brand health is not only a good idea, it's essential for understanding how your brand is performing. Moreover, with the right metrics and tracking programme in place, a regular brand check-in can help you assess the impact of your...
