Perceptive blog
Perceptive Team - 09 October 2017
Every company has its own unique set of customer misbehaviours—but there are a few consistent problem-causers across every industry. Here's how to spot yours, and what you can do once you've uncovered them. What is customer misbehaviour? Customer...
Perceptive Team - 14 September 2017
If you want to boost your brand profile, it can pay to be creative. Here are three strategies that can have a big impact on how your brand is viewed by your customers. Read more: How to track, measure and improve your brand health, our free online...
Perceptive Team - 17 July 2017
To increase your customer retention for your business, it pays to be creative. Here are three customer retention tactics that you might not have thought of that have a big impact on your customers. Read more: The Customer Retention Playbook 1. Boost...
Perceptive Team - 14 July 2017
“Sustaining an audience is hard,” Bruce Springsteen once said. “It demands a consistency of thought, of purpose, and of action over a long period of time.” He was talking about his route to music stardom, yet his words are just as applicable to the...
Perceptive Team - 10 July 2017
No business can grow without using effective customer loyalty strategies. These are the five steps that you should follow if you want to improve your customer retention. Read more: The Ultimate Customer Retention Strategies 1. Understand your...
Perceptive Team - 26 June 2017
Many business leaders think that having a great product or service and being good at customer service automatically translates to a high level of customer retention. Unfortunately, the reality is quite different. You have to earn the loyalty of your...
Perceptive Team - 22 June 2017
You’ve kicked off your Net Promoter Score survey, but you’re getting a very low response rate. Sound familiar? If you’re not getting enough feedback from your survey, you’ll run the risk of not being able to provide enough statistical significance...
Perceptive Team - 19 June 2017
Market research: what can it do for your business? Successful companies both large and small know that knowledge is power, and market research can provide the edge that you need. These are just a few of the factors you can uncover by recognising the...
Perceptive Team - 22 May 2017
Should you share your Net Promoter Score percentage (NPS) with your customers? You may be tempted to do this when your score is high—but what happens if your score drops? This is just one pair of positives and negatives that must be balanced. To...
Perceptive Team - 15 May 2017
If you’re wondering how to improve your Net Promoter Score (NPS) or ensure your initial surveys come back positive, then you need to consider these four important factors. Related content: How do you calculate a Net Promoter Score? 1. Short...
