Perceptive Team - 15 April 2024
Most business leaders are aware they need data to make informed decisions. So much so, a recent study of New Zealand C-suite, senior managers and IT managers found 33 per cent saw "data-driven insights to support decision-making" as the biggest tech...
Perceptive Team - 24 January 2024
Today’s marketers are operating in a volatile market. Consumer expectations are changing, markets evolving, customer channels continue to fragment, and now in 2024, budgets are being scaled back. To add to this scenario, there’s a constant need for...
Perceptive Team - 07 June 2023
A recent Perceptive study has found that over half (55%) of Australian general insurance consumers are considering moving to another provider. “While providers risk losing market share as customers search for a better offer, there’s a major...
Perceptive Team - 26 May 2023
Digital consumer behaviour is one of the most important metrics that any modern marketer can measure—but we’ve noticed that people are often getting overwhelmed by the sheer number of tools and metrics out there. After all, everyone claims their...
Perceptive Team - 11 April 2022
Brand personality is a critical component of any business’s brand health. They can distinguish your brand from your competition, drive word of mouth, customer loyalty, and cement your business in the heart and mind of consumers. They are also...
Perceptive Team - 04 April 2022
There are a lot of ways a business can reap rewards from brand tracking, but certain brand tracking errors can leave you with insights that are meaningless to your business and its strategic objectives. To make sure you get the most out of your...
Perceptive Team - 28 March 2022
Not sure brand health tracking is for you? If you’re a growing business looking to scale, here are six signs to help you decide if you need a brand tracking programme. 1. You don’t know how aware people are of your brand Brand tracking can help you...
Perceptive Team - 08 September 2021
To achieve outstanding results for your business, you have to deliver outstanding customer experiences. In our dynamic and digitally savvy marketplace, where customers are demanding and expecting more, the customer experience (CX) and customer...
Perceptive Team - 14 June 2021
By 2025, humans will create 463 exabytes of data every day1. That’s 463,000,000 terabytes. And new technologies mean we can explore and gather this data in sophisticated and exciting ways, allowing us to connect, innovate, modernise and fuel our...
Perceptive Team - 07 May 2021
When you’re looking at improving or even redesigning your customer experience as a whole, you can develop a customer journey map using the design thinking (DT) framework. This helps you understand the journey your customers take when interacting...