Perceptive blog
Perceptive Team - 24 January 2024
Today’s marketers are operating in a volatile market. Consumer expectations are changing, markets evolving, customer channels continue to fragment, and now in 2024, budgets are being scaled back. To add to this scenario, there’s a constant need for...
Perceptive Team - 08 November 2023
With many financial services companies facing customer loyalty issues, a major challenge is trying to retain fickle customers who are always looking for the best deal. Here we'll go through how you can create a solid customer experience map to help...
Perceptive Team - 13 September 2023
Having a happy and engaged workforce willing to put in the hard yards over the long term will help build and raise your customer satisfaction levels. It’s no surprise that CX industry leaders motivate employees to do their best to live up to the...
Perceptive Team - 31 July 2023
Adopting design thinking (DT) strategies can help you innovate in your business and processes, develop new products and develop a positive culture, where customers are always at the centre. This will boost not only your customer retention, but also...
Perceptive Team - 12 July 2023
ROI, engagement rate and conversion rate: these are three of the most commonly used metrics used to assess marketing effectiveness and performance. So much so, in 2016 Deliotte found that CMOs rely on these three metrics above all others to measure...
Perceptive Team - 04 July 2023
Due to digital disruption, customer loyalty has been an issue for companies, despite their efforts to retain them best they can. Today, we are able to continuously evaluate new products and providers and really, we’re consumers round the clock, non...
Perceptive Team - 07 June 2023
A recent Perceptive study has found that over half (55%) of Australian general insurance consumers are considering moving to another provider. “While providers risk losing market share as customers search for a better offer, there’s a major...
Perceptive Team - 26 May 2023
Digital consumer behaviour is one of the most important metrics that any modern marketer can measure—but we’ve noticed that people are often getting overwhelmed by the sheer number of tools and metrics out there. After all, everyone claims their...
Perceptive Team - 09 May 2023
Every business needs new customers in order to grow, but it would be simply bad business sense to ignore an existing source of revenue, especially if it's profitable, and right in front of you. So how do you keep your profitable customers coming...
Perceptive Team - 07 March 2023
It’s well known that AI, machine learning and data modelling are helping businesses become more cost effective, increasing productivity, and freeing up employee time to focus on innovation, creative problem solving and customer experience. However,...
