Perceptive blog
Perceptive Team - 04 October 2022
If you’re new to segmentation, it’s easy to get overwhelmed with the various methodologies, especially when many use interchangeable terminology. To help, here’s a list of the different types of segmentation, when you should use them, and the...
Perceptive Team - 27 September 2022
As its name suggests, psychographic segmentation is a form of segmentation that groups consumers and/or customers according to various psychological factors. Unlike demographic, geographic or behavioural segmentation that deal with factors such as...
Perceptive Team - 20 September 2022
While progressive segmentation (also known as progressive profiling) has been around for a while, it’s fast becoming a popular way to better understand consumers. With the advent of CRMs that give businesses a one-stop-shop for managing their...
Perceptive Team - 13 September 2022
If you’re looking to do more with your customer segmentation, take a look at these seven advanced segmentation strategies. From re-evaluating and refining your segments to discovering new customer groups that have flown under your radar, these...
Perceptive Team - 05 September 2022
When it comes to building superior customer experiences, the better you know and understand your customer, the better and more tailored an experience you can offer. While having a good grasp of your key customer demographics, such as age, gender,...
Perceptive Team - 08 August 2022
The last few years have arguably seen more changes to the way we work than anything we’ve seen in the last 30. Moreover, with remote work fast becoming part of the norm, a renewed focus on employee experience and well-being, changing work...
Perceptive Team - 01 August 2022
You’ve set up your employee feedback system, have made sure it is anonymous, measures your employee experience, engagement and/or satisfaction, and are regularly collecting feedback from your workplace. But if that feedback is not all rosy—and it...
Perceptive Team - 25 July 2022
It’s no secret that the war for talent is on. Skills shortages in a number of industries combined with higher staff turnover in the wake of Covid-19 are putting pressure on hiring and businesses. To avoid losing your best staff, here are four...
Perceptive Team - 18 July 2022
The pandemic has fundamentally changed how we work. With remote and hybrid work going from a stop-gap measure to the preferred working model to the new expectation, managers and business leaders are having to rapidly evolve their workplace practices...
Perceptive Team - 11 July 2022
Workplaces and employees have undergone radical change in the last few years—from the pandemic to new ways of working, adapting to new digital transformation technologies and navigating the Big Quit. As a result, employee engagement has shot up the...
