Perceptive blog
Perceptive Team - 08 September 2021
To achieve outstanding results for your business, you have to deliver outstanding customer experiences. In our dynamic and digitally savvy marketplace, where customers are demanding and expecting more, the customer experience (CX) and customer...
Perceptive Team - 06 September 2021
The Net Promoter Score system is one of the most popular customer experience tools available today. It seeks to measure customer satisfaction as well as loyalty, using a single, simple score between -100 and +100 to translate a myriad of confusing...
Perceptive Team - 01 September 2021
Thanks to the digital disruption of today, businesses are faced with new challenges of how to interact with their customers. In order to not loose any customers and to keep up with new developments, businesses need to follow through on these three...
Perceptive Team - 01 September 2021
Here we list the top five reasons the Net Promoter® Score (NPS) increases your customer satisfaction, plus is a great measure to determine how competitive your business is. 1. Measure customer loyalty If a customer is happy with your products and...
Perceptive Team - 25 August 2021
Today, digital forms an integral part of companies—as much as HR or sales, if not more. Digital channels and technology such as mobile, the cloud, gamification, cognitive computing and social media have disrupted the customer experience completely....
Perceptive Team - 26 July 2021
Due to digital disruption, customer loyalty has been an issue for companies, despite their efforts to retain them best they can. Today, we are able to continuously evaluate new products and providers and really, we’re consumers round the clock, non...
Perceptive Team - 07 July 2021
One of the biggest challenges for CEOs today is how to genuinely connect with customers. As Joel Kessel, president of Kessel Communications says in his own words: CEOs must continue fighting the urge to be lured by the latest and greatest shiny new...
Perceptive Team - 14 June 2021
By 2025, humans will create 463 exabytes of data every day1. That’s 463,000,000 terabytes. And new technologies mean we can explore and gather this data in sophisticated and exciting ways, allowing us to connect, innovate, modernise and fuel our...
Perceptive Team - 20 April 2021
Having the ability to accurately measure your brand’s share of wallet can be a huge asset in optimising your marketing and promotional strategies. Share of wallet is the amount an individual customer spends with your brand compared to the amount...
Perceptive Team - 12 April 2021
Having a happy and engaged workforce willing to put in the hard yards over the long term will help build and raise your customer satisfaction levels. It’s no surprise that CX industry leaders motivate employees to do their best to live up to the...
