Perceptive blog
Perceptive Team - 09 May 2023
Every business needs new customers in order to grow, but it would be simply bad business sense to ignore an existing source of revenue, especially if it's profitable, and right in front of you. So how do you keep your profitable customers coming...
Perceptive Team - 07 March 2023
It’s well known that AI, machine learning and data modelling are helping businesses become more cost effective, increasing productivity, and freeing up employee time to focus on innovation, creative problem solving and customer experience. However,...
Perceptive Team - 07 March 2023
The last decade has seen marketing technology (martech) progress in leaps and bounds. While this technology is helping businesses to refine their customer experiences, it’s also pushed CX into new territory, lifted customer expectations and...
Perceptive Team - 07 March 2023
New research has found technology leaders in the business world doubled down on their tech investments during the pandemic to great success. They are growing five times faster than technology laggards. What is it these companies are doing...
Perceptive Team - 07 March 2023
Digital transformation, martech, cloud computing, IoT: these words are rapidly becoming part of the everyday business vernacular. With the pandemic accelerating the rate of digitisation, digital adoption and transformation by as much as six years,...
Perceptive Team - 01 March 2023
You may know what your Net Promoter Score (NPS) is, but do you know if it's enough? Below you’ll learn how to tell if you have a ‘good’ NPS, along with strategies for improving for your NPS and ways to leverage NPS to grow your business. Contents...
Perceptive Team - 20 February 2023
When transitioning to become a customer centric business, your business will encounter many challenges. Having a solid change management strategy will prevent many mishaps from becoming bigger issues. Here are seven things to bear in mind when...
Perceptive Team - 17 January 2023
Brand health is a broad measure to track. A holistic view of brand health is made up of qualitative and quantitative brand health metrics that would challenge even the most attentive brand manager. However, if you learn the KPIs that matter and...
Perceptive Team - 25 October 2022
You’ve probably heard the stereotypes: Baby Boomers are hard-working but out-of-touch, Millennials are tech savvy but lazy, and Gen Z are progressive but narcissistic. While generational analysis may have its uses in understanding macro shifts in...
Perceptive Team - 18 October 2022
If you’re looking to take your brand tracking up a notch or three, consider combining it with customer segmentation and data science. Working together, these three aspects of brand, audience and data analysis can provide a precise and granular road...
