Perceptive blog
Perceptive Team - 20 February 2023
When transitioning to become a customer centric business, your business will encounter many challenges. Having a solid change management strategy will prevent many mishaps from becoming bigger issues. Here are seven things to bear in mind when...
Perceptive Team - 17 January 2023
Brand health is a broad measure to track. A holistic view of brand health is made up of qualitative and quantitative brand health metrics that would challenge even the most attentive brand manager. However, if you learn the KPIs that matter and...
Perceptive Team - 25 October 2022
You’ve probably heard the stereotypes: Baby Boomers are hard-working but out-of-touch, Millennials are tech savvy but lazy, and Gen Z are progressive but narcissistic. While generational analysis may have its uses in understanding macro shifts in...
Perceptive Team - 18 October 2022
If you’re looking to take your brand tracking up a notch or three, consider combining it with customer segmentation and data science. Working together, these three aspects of brand, audience and data analysis can provide a precise and granular road...
Perceptive Team - 11 October 2022
While there are no blanket rules when it comes to segmentation, it’s important to note how market and customer segmentation can differ depending on the type of buyer your product or service appeals to, especially if you’re a business that sells to...
Perceptive Team - 04 October 2022
If you’re new to segmentation, it’s easy to get overwhelmed with the various methodologies, especially when many use interchangeable terminology. To help, here’s a list of the different types of segmentation, when you should use them, and the...
Perceptive Team - 27 September 2022
As its name suggests, psychographic segmentation is a form of segmentation that groups consumers and/or customers according to various psychological factors. Unlike demographic, geographic or behavioural segmentation that deal with factors such as...
Perceptive Team - 20 September 2022
While progressive segmentation (also known as progressive profiling) has been around for a while, it’s fast becoming a popular way to better understand consumers. With the advent of CRMs that give businesses a one-stop-shop for managing their...
Perceptive Team - 13 September 2022
If you’re looking to do more with your customer segmentation, take a look at these seven advanced segmentation strategies. From re-evaluating and refining your segments to discovering new customer groups that have flown under your radar, these...
Perceptive Team - 05 September 2022
When it comes to building superior customer experiences, the better you know and understand your customer, the better and more tailored an experience you can offer. While having a good grasp of your key customer demographics, such as age, gender,...
