Perceptive blog
Perceptive Team - 27 February 2020
Developing a customer journey map means you can understand the journey your customers take when interacting with your brand, identify the gaps in your offering and, most importantly, know what’s working well and what isn’t. What is a customer...
Perceptive Team - 13 February 2020
As an aspiring CX leader or champion, it's essential to understand the four elements that leading customer experience businesses excel in: self-evaluation, knowing their customers, customer journey understanding, and critical touchpoint...
Perceptive Team - 18 November 2019
The insights gleaned from customer data are some of the most valuable pieces of strategic understanding you have to upgrade your company and ultimately become more competitive. But where should a company start? Here, we go through where to start,...
Perceptive Team - 06 November 2019
“The idea that the customer experience can be managed is a joke”. This hard-hitting line comes from Matt Watkinson, CEO at Methodical and author of The Ten Principles Behind Great Customer Experiences. You might wonder why a man in his position...
Perceptive Team - 30 October 2019
Businesses are ‘communicating’ but they aren’t talking. They’re sending out updates and blogs and emails and endless, endless social media messages, but they aren’t having a two-way conversation. They’re speaking, but aren’t listening, and worse,...
Perceptive Team - 23 October 2019
Employee experience (EX) has become something of a ‘magic bullet’ for a lot of businesses. It feels like there are few positive outcomes that it hasn’t been linked to: better revenue, better engagement, better customer experience; better everything...
Perceptive Team - 16 October 2019
Software-as-a-service (SaaS) has offered the software development community new ways to create quality products—but have we missed a potential disaster in the euphoria of iterative and agile development methods? Could we have inadvertently forced...
Perceptive Team - 16 September 2019
Good market insights do more than provide you a measure on how you’re tracking in terms of your business’ performance. They also help you to focus on what's working in your marketing—and what isn't. If you’re not using market insights, here’s what...
Perceptive Team - 15 August 2019
Good survey questions can mean the difference between getting the desired results you need from your survey or not. It can be tricky to know what to ask and how to phrase your questions. Remembering these five dos and don'ts will make the process...
Perceptive Team - 13 August 2019
It's no secret that improving your customer experience is key to business growth. Enhancing the experience your customers have with your business means customers are more likely to return and recommend you to others, which in turn boosts your sales...
